Non-conventional lead generation

 

The digital marketing landscape is forever changing, and the rate of change is doing anything but slowing down. The Venture Harbour team wrote about lead generation forms; what was interesting about this article was the takeaways from their examples i.e. “Don’t make forms look like forms” and how the Wikipedia page for cognitive biases lists all of the ways in which humans make decisions.

There’s almost 200 of these “reasonings” that could be working for-or-against you. That’s a lot of information to decipher and work through in trying to figure out what your best ‘strategy’ might be when it comes to growing your brand.

We are joined by the Co-Founder of Interact Quiz Builder Josh Haynam who will explain the how and the why behind non-conventional lead generation and how it can help boost your brand and your interaction with potential customers.

Newsmodo CEO Rakhal Ebeli discusses how using quizzes can appeal to different audience types and what strategy you could use for your brand.

 

 

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Download the episode here

 

In this episode:

– How you can turn your enquiry and conversions rates around

– Why quizzes can excite your audience

– Using different ways of interacting with your potential customers

 

About the guest:

Josh Haynam is the Co-Founder of Interact; a quiz building company using non-conventional lead generation to help brands connect with potential customers. To keep up-to-date with his happenings and daily musings – follow him on Twitter @JHaynam

 

Content: quality vs quantity

 

Jay Acunzo once asked whether content marketers preferred to produce high-volume work or high-quality work, before his speech at ‘Content Marketing World.’ With the overwhelming response of “High-quality of course!” came the one little voice that said “Why not both?” And why not indeed!

Audiences want what they want. And they want everything. Or at least so it seems to us; so instead of giving them a little of what they want, done well. Why not give them everything they want, done well. It may seem crazy, but bare with us. It’s not impossible and you don’t need to have a superpower to do so.

Our guest this week Steven Barnes looks at whether we should be be sacrificing quantity for quality and when it comes to being the best in the business, and what ways can we foolproof our content marketing plan to ensure we are making every post a winner?

Newsmodo CEO Rakhal Ebeli dissects and discusses the pro’s and cons of the two and how we can hit the sweet spot that ensures we’re covering both.

 

 

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Download the episode here

 

In this episode:

– How you can repurpose text articles as scripts for videos

– Using stock images versus bespoke imagery

– The frequency/consistency of content

 

About the guest:

Steven Barnes is a recent Journalism graduate with a wealth of experience across all forms of the media, particularity across online and print mediums. Steven has since moved into the world of marketing and content writing, showing passion in the creation of content and the fulfillment of marketing campaigns.

 

How impeaching Trump would impact Australia’s economy

 

Turns out the reign of Donald Trump may be short and not-so-sweet, that tends to happen when you are POTUS and your son is yakking with Russians about things they shouldn’t be yakking about.

Yes, impeachment proceedings are officially and formally underway to have the former reality television star (and ‘businessman’) crowbarred out of office.

They couldn’t impeach Clinton or Nixon, but the bookies have Trump at 33.33 per cent odds of being bounced out of Washington.

 

 

The theatre should be spectacular, but not without consequence. Because if America turfs Trump that could result in big ramifications for Australia.

When Brexit became a thing, the market spun into pandemonium worldwide and the UK pound crashed to a 31-year low.

Britain’s FTSE 100 strapped a rock to its own ankle and took a swan dive off Big Ben, plummeting more than 500 points.

 

 

While these markets recovered somewhat, there is still global volatility over what will happen next.

So, when a global super economy is staring down the barrel of a POTUS going cactus, you can only imagine the volume of sweat beads on the foreheads of those in Wall Street.

The US market has been steadily rising built on policy promises made by Trump. Delete the man, delete the policies.

This could lead to a domino effect on global markets, which would hurt our super funds. The danger of a drop in the US dollar would likely push our dollar up, making international investment in Australia less desirable.

But remember, no POTUS has ever been dumped before.

 

Donald Trump and his family's dealings with Putin have been questioned. Pic: Business Insider
Donald Trump and his family’s dealings with Putin have been questioned. Pic: Business Insider

Adam Ferrier on how content can shape consumer behaviour

 

How well do you know yourself and the way you behave? Do you consciously make decisions that change the way you approach your day-to-day life? For instance, when you wake up, do you turn around straight away and make your bed? Statistically, it takes more than 2 months before a new behavior becomes automatic—66 days to be exact… and we know, the repetitive behavior that forms those habits in those critical days are largely shaped by external influences… none more so than advertising and content.

People do things both by choice and instinctually; but how much of what we don’t think about doing, is because someone else is actually making us do it? The power behind knowing how people think, how they react, and what they’ll do could mean the world of difference to how a marketing campaign is run, or how a brand communicates with its audience.

Adam Ferrier, a consumer psychologist and one of the founders of Melbourne-based Thinkerbell; knows better than anyone how the industry is rife with tactics and consumer science that marketers use to influence their audience and consumers.

Newsmodo CEO Rakhal Ebeli discusses how we as content marketers can utilise some tips and tricks that will move the needle on the way consumers of our brand story engage; and how we can start shaping the habits of our customer base.

 

 

Subscribe on: iTunes | Stitcher | TuneIn | or an RSS feed of your choice! 

 

Download the episode here

 

In this episode:

– The Top 5 tactics for consumer science marketing

– How you can employ these to your brand and marketing strategies

– What you need to look for in your target audience 

 

About the guest:

Adam Ferrier is one of the founders of Thinkerbell, a Melbourne-based agency who’s goal it is to bring some ‘measured magic’ to your brand. He’s a speaker all things innovation, creativity and comsumer psychology and behavioural change; and co-founded the yearly MSIX conference and awards show, that’s dedicated to marketing sciences.

To keep up-to-date with his happenings and daily musings – follow him on Twitter @adamferrier

 

How do your social media metrics weigh up?

 

When it comes to social media, reaping likes can be a little addictive.

But is it a fair metric on whether people are consuming your content? As it turns out, perhaps not. Most recently Facebook has said that “they never promised to give accurate data.” 

When it comes to businesses sharing content on social media, the engagement garnered can actually be a bit of a false flag.

 

Active users actually make up less than two per cent of your total audience, with the vast majority preferring to sit in the background and consume anonymously. This figure is across all platforms, be it Facebook, Twitter or blog posts.

The modern consumer prefers to browse silently, even more so as content is consumed on mobile devices more and more.

That is not to say that digital metrics have no value, they do. In this article by the Content Marketing Institute it’s noted that staying connected with your customers through social media can strengthen your brand and profitability; but not to rely solely on the number of followers you have. Looking at how your customers engage with your content and how it’s being converted are the ‘big tells’ that will give you real data to work with.

 

 

These figures can offer indicators of business benefits in the future, generate tangible proof that there is activity on your social sites and can provide invaluable feedback and validation for the work that you are putting in.

But putting all your eggs into the social media sphere can be a waste of your time and resources. Because at the end of the day, people are at the core of your business.

Cross check your sales with your social media engagement, you are more than likely going to find the two do not overlap.

Speak to your consumers about your content, you will be surprised to learn that it is having a positive impact, even if the likes aren’t piling up next to your posts.

 

Audience communication in the 21st Century

 

In a report from Brain Strength Systems and PSAV that delves into how the mind works, there’s some really interesting information about what makes us ‘tick’ either good or bad. For example, how a visual aid placed next to, above, or below text can cause different emotional reactions and connections to the information being absorbed; among other things like using different colours and shades, the size and styles of fonts, and even the bpm on audio tracks that all affect how we as humans react and process information.

Geoff Colon is a Senior Marketing Communications Designer at Microsoft; and knows all too well that the audience does indeed dictate how brands should be communicating with them. He’s created a formula that is designed to tick all the boxes for the intended audience, by utilizing more than one avenue. His ‘social by design’ idea means that when trying to communicate to the audience, the information needs to include “sight, sound and motion” i.e. written text that is accompanied by an infographic/visual piece and then adding audio and video to top it all off.

Newsmodo CEO Rakhal Ebeli discusses why good communication is always audience-centered; and how we can try to ensure that the audience recognises and reacts in the way that is intended.

 

 

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Download the episode here

 

In this episode:

– How audience communication has changed

– What this means for marketers

– Why you need to let your audience tell you how they want to be talked to

 

About the guest:

Geoff Colon is an author, creator and co-host of the Disruptive FM podcast, as well as the Senior Marketing Communications Designer for Microsoft. He works in the intersection of tech and marketing, working with brands like IBM, Netflix, CCA, AMEX and Red Bull. He’s part educator, brand marketer, social media strategist, content creator and producer/designer.

To keep up-to-date with his happenings and daily musings – follow him on Twitter @gjgeoffe


Why words are a writer’s worst enemy

 

As writers, we can have tendencies to gravitate towards the verbose. Our literary genius is only matched by our research, penchant for a hook and the knowledge that everyone is drinking up our words like they are naked in the desert.

But guess what, words can actually be a writer’s worst enemy in the modern world.

I will pause now to give you time to recover from your gasps and to collect your chins off the floor. But there is method to this madness.

 

Toss away all those unnecessary words, all of them
Toss away all those unnecessary words, all of them

 

In a world once dominated by desktop computers, laptops and more recently tablets, mobile is king.

If a website does not have a mobile equivalent, readers are more likely to look away. The attention span of the average digital user is fleeting, so when presented with a desktop site that doesn’t fit neatly on the screen on their device, there is little chance they are going to read on.

 

 

Here are some tips for attracting the attention of consumers using mobile devices to consume content:

1. Abandon the ‘shape’ algorithms. Golden triangles or F-shaped heat maps of where readers were once likely to focus their attention on a page are now outdated. Mobile users look front and centre, and move on immediately if nothing catches their eye.

2. Pictures are king. A blob of text is not going to attract anyone’s interest for more than a second, at best.

3. Be brutal with your economy of words. This is the key part of your writing which will take time to hone. Slash anything unnecessary. Ensure your headlines are punchy and strong. Short paragraphs are key, as are short sentences. 

 

So toss out those War and Peace novels and start working on text-light copy that conveys everything you need to say quickly and effectively. 

 

Finding and implementing scalable content solutions

 

When it comes to marketing, there’s no ‘one-fits-all’ option that will be beneficial to every brand, and every company. That’s why there’s there’s so much information out there about what you need to do, how you need to do it, different avenues and trials to experiment with to see what fits with your brand and its audience.

If you Google ‘marketing 101;’ there’s over 27 million results. You’ve got Business marketing, Content marketing, social media marketing, digital marketing, influencer marketing, email marketing, millennial marketing… it goes on and on. There are literally hundreds, if not thousands, ways you can go about marketing your brand and communicating with your audience.

We’ve got marketing specialist Tyson Cobb with us to help explain how we can identify and implement a scalable content marketing solution that moves the needle on those key metrics that matter.

Newsmodo CEO Rakhal Ebeli discusses the way you can convince and convert your audience by building a clear roadmap; and mapping that plan out by understanding your audience first.

 

 

Subscribe on: iTunes | Stitcher | | TuneIn or an RSS feed of your choice!

 

Download the episode here

 

In this episode:

– How small brands can empower themselves to think big

– Mapping out your strategy but understanding your audience

– Scalability and solutions

 

About the guest:

Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses approach scalability by putting favour on side-by-side marketing; and develops digital and content driven experiences for businesses.

To keep up-to-date with his happenings and daily musings – follow him on Twitter @TysCobb