When industry giants like Amazon take over, it can be easy to get lost in the jungle.
But it is important for businesses to remember what it is that makes them great, rather than trying to take on a David v Goliath fight they cannot win.
This is especially true for content production, as your brand and personality is how you are going to reach your customers, rather than trying to take on your competition.
Here are some ways you can use your social media to open this two-way diaglogue between your business and consumers to deliver them what they want.
Some of the best engagement you are likely to receive with your content is by solving problems. By monitoring your social media feeds diligently, you can discover pain points that your customers have.
This will present you with opportunities to create content that outlines solutions to these pain points, which can be issued out through the same media channels. It shows you are listening and providing a value addition for your customers.
Farm data to provide new products and innovation
Social media channels are also invaluable tool for learning what new products matter to your customers. While it is important to monitor what your competitor are doing, simply emulating them will always leave you a step behind.
Listen to what your customers what, which innovations are going to improve the experience for them. Then you can use your content to telegraph this information and develop strong engagement with your consumer base.
Use content that shows why you are an industry expert
Providing articles isn’t about the hard sell, it is about showing why you are the best option for your customers—existing and new. By following industry trends and innovation and relaying this information you provide content that your audience will want to read, developing engagement and trust. This presents opportunities for click through purchasing and greater traffic to your website and social channels.
How Newsmodo can help
Our team of expert journalists can help you plot successful articles, blogs and reports.
Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.