Branding is one of the most important aspects of any business, large or small, retail or B2B. One stand-out summary of what branding ‘means’ is courtesy of Entrepreneur; they say that “Your brand is your promise to your customer.” By telling your customer what they can expect from you, your company is differentiating itself from your competitors.
On the other hand; others say your ‘branding’ has nothing to do what you give or do for your customers either- but in reality it’s “the perception that a consumer has when they hear or think of your company name, service or product.” According to The Balance it’s the mental picture of your company represented by the elements, words, and creativity that surround it. So it’s easy enough to tell your customers and audience what you’re going to do, or what you’re going to give them.. But how do you make them think of your brand and business the way you want them to?
This is where “branders” like today’s guest, Pia Silva comes into play – where they can break down your business, analyse it and create all the different elements to showcase your brand at its best; clearly delivering your message, emotionally connecting you to your target audience and motivating your customers by creating a powerful loyalty loop.
Newsmodo CEO Rakhal Ebeli discusses how exactly you can reinvent your brand to be the badass that kicks butt in the competitive landscape, and what content can we create that amplifies our message to the masses.
Download the episode here
In this episode:
- What branding means for solopreneurs and small businesses
- How to build a brand that stands out from the competition
- Building a badass brand
About the guest:
Pia Silva, entrepreneur, speaker, writer and the Founding Partner and Brand Strategist behind Worstofall Designs; her badass branding skills has helped many companies and business entrepreneurs build their brand strategy, positioning, messaging, logo, marketing and more.
To keep up-to-date with her happenings and daily musings – follow her on Twitter @PiaLovesYourBiz
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Header image credit: Hermes Rivera