Empowering audiences through the art of language

Empowering audiences through the art of language

This week's episode of the Brand Storytelling podcast delves into the influence of language in the way everyday audience behaviour is shaped.

Discussing the construction of powerful brand storytelling, inbound marketing and the language that powers it all up, FutureBrand CEO Richard Curtis sheds the light on how language has modelled his business's success and how it can do the same for yours. 

Why content marketing is still king in the B2B worldlr

Why content marketing is still king in the B2B worldlr

Roughly 9 years ago, Seth Godin said content marketing “is all the marketing that’s left.” Today, with the rise of ad blocking, the benefits of content marketing still prove his statement. It’s more than a tactic, or even strategy, but rather, a mindset. 

How Omny Studio enables podcasters to start monetising

How Omny Studio enables podcasters to start monetising

On the Brand Storytelling podcast, we talk with the CEO of Omny Studio Sharon Taylor about how the podcasting industry is starting to monetise. With the market for ads expected to exceed $200 million in 2017, publishers and producers are turning their shows into live events. 

Modern marketing influencers you want to follow in 2017

Modern marketing influencers you want to follow in 2017

As marketers in the digital age, we have the luxury of being able to connect with industry peers from thousands of miles away. Learning from and keeping up to date with the best is only a matter of time, not distance.

Arianna Huffington’s journey from the Right to the Left

Arianna Huffington’s journey from the Right to the Left

You could say Thrive Global started when its founder, Arianna Huffington broke her jaw 10 years ago. After taking her daughter around college campuses all day, she was working at her desk when she felt a chill. She got up to grab a sweater and collapsed, hitting her head on the desk.

How the gig economy is developing in 2017

How the gig economy is developing in 2017

On this week's episode of the Brand Storytelling podcast, Rakhal is joined by FreeeUp Founder, Nathan Hirsch to talk about the emergence of the gig economy and how brands like his help freelancers find work.