By Phoebe Chongchua and Jeff Bullas
Are you struggling to get visitors to your blog?
Do you spend all your time churning out content that no one reads?
Jeff Bullas is a social media marketing blogger, best-selling author and has more than four million visitors to his blog each year.
In this article, Jeff shares his top five ways in which you can make your blog a success.
Listen to the Brand Storytelling Podcast for the full conversation and read the tips below to start building your blog and tribe, today.
1) Make your posts “meaty”
Jeff says blogging has changed since he began more than seven years ago. He started out with blog posts that were typically 300-400 words, but today his posts are more “meaty”. They contain on average 1,500 words, several images, infographics or videos.
“This competition for attention has also driven the standard of what I call, ‘great content’”, Jeff says.
While you should continue to write shorter posts, Jeff says longer posts usually create a greater likelihood that your content will attract, engage, and be socially shared.
Marketer Neil Patel – co-founder of Crazy Egg and Quicksprout – conducted his own research and created this great article on how content length affects search rankings and conversions.
2) Win the content war by focusing on your niche
Make your content extremely useful for your audience. You can’t appeal to everyone, so don’t try. Pick your target audience, know what they need and write to that audience.
Make your content consumable. Sometimes using negative content that either shocks or sparks curiosity will drive people to click on your link.
Here are a few of Jeff’s examples:
3) Blogging is part creativity, part science
Jeff says you must track your data and use technology to scale your ability to reach massive audiences.
Blogging regularly is critical to success. Jeff blogged five days a week for 9-12 months and says you must be persistent and consistent.
“You’ve got to think of yourself as a publisher. You’ve got to think of yourself as a magazine, as a newspaper. You’ve got to think: ‘I need to be putting this content out on a regular basis’”, says Jeff.
“This creates loyalty, credibility and trust with your readers and viewers.”
To scale the content, Jess says you must use tools for mass distribution, such as Twitter. He also uses SocialOomph and tweets every 15 minutes.
4) Rely on the experts: journalists
Don’t underestimate the challenge of creating great content: hire journalists to help, says Jeff. And don’t get discouraged by thinking that no one will care about your content.
Jeff explains how Hubspot uses journalists to produce compelling stories by interviewing key top executives in the organisation for video clips, so that the executives don’t have to write their own blog posts. These clips are then turned into blog posts, podcasts, and other forms of quality content.
Find out how Newsmodo can create this content for you.
5) Design your Website and blog content for mobile
The rise in content consumption on mobile devices is increasing rapidly, so much so that Google has also stated that it will not rank websites that aren’t mobile-friendly. Jeff says it’s important to recognise that creating content for mobile is vital for your blog’s success.
Jeff also shared the biggest mistake most people are making and what they need to do to fix it:
“Content marketing is great and social media marketing is cool, but if you don’t turn that attention into real leads and sales - then it’s just busyness and noise.
“Brand awareness is fantastic but at the end of the day, you’ve got to produce some ROI.
“Remember: we’re not here just to create content for content’s sake. We’re here to actually make a difference in our business - whether you’re a small brand or a large brand.
“At the end of the day, you’ve got to produce a return of that investment.”
Find out more about Jeff Bullas
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PHOEBE CHONGCHUA IS A BRAND JOURNALIST AND CO-HOST OF THE BRAND STORYTELLING PODCAST & THE BRAND JOURNALISM ADVANTAGE PODCAST.
TO CONNECT WITH PHOEBE ON TWITTER CLICK HERE.