On the Brand Storytelling podcast, we are joined by the CEO of the Association for Data-Driven Marketing and Advertising (ADMA) CEO, Jodie Sangster. Jodie recently collaborated with Joe Pullizi, Founder of the Content Marketing Institute, on the Content Marketing in Australia 2016 report.
"Compared with last year, for-profit Australian marketers reported higher levels of effectiveness this year with the content marketing tactics, social media platforms, and paid methods of content distribution/promotion they use. Even so, many are particularly challenged with producing engaging content; accordingly, a high percentage cite it as their top priority for internal content creators over the next year." - Content Marketing in Australia 2016: Benchmarks, Budgets and Trends.
The ADMA is a go-to source for marketers seeking insights and resources on data-driven marketing across all channels and platforms in today's marketing industry.
In this episode:
- The state of the content marketing in 2016.
- The trends we can expect to see in 2017 and beyond.
- The platforms and channels publishers should be using to maximise the reach of their content.