Big brands are adopting live streaming (and you should too)

Rachel Kurzyp
Journalist

From Coachella to The Ellen Degeneres Show to Dunkin’ Donuts to Adidas, all kinds of big brands have been playing around with live streaming. 

And that’s a good thing for the rest of us.

Now, with so many great live streaming platforms to choose from, handfuls of how-to-guides and best practices, and strong evidence showing the benefits, it’s never been easier for brands to do something a little unique with their video content. 

Here’s why you should be live streaming.

Live video streaming, for those of us that don’t want to get bogged down in the technical aspects, is content sent online, in a compressed format and in real time to the end viewer. The user doesn’t have to wait for the entire file to download and instead views the content in a continuous stream. 

To live stream video, brands can use platforms like Snapchat, Periscope, Blab and now Facebook Live to capture their content and distribute it to their viewers. 

All the cool kids are doing it

According to OOYALA’s Global Video index, time spent watching video on mobile devices increased by 616% from Q3 2012 to Q3 2015. And Global Web Index’s recent survey of 16-34-year-olds in selected countries across the globe found that viewers want to watch funny and entertaining content through live video streaming apps. 

They’re also interested in live broadcasts of breaking news stories and music concerts and aren’t adverse to watching broadcasts by brands, celebrities, and vloggers (video bloggers). This is great news for most brands.

You don’t need to throw handfuls of money at it

Like with most things on the internet, you no longer need expensive equipment, years of training and a million-dollar budget. In fact, all you need to live video stream is a mobile device or laptop with a built-in microphone, and a good internet connection.

You can make it work for you and your audience

You can give your audience a front-row seat to just about anything related to your brand. You can now broadcast product launches, sharing behind-the-scenes footage of events and hosting Q&As with experts, celebrities or influencers. You can also stream live video of podcasts and radio shows and offer exclusive content for after-show content.

You don’t have to be another faceless, boring brand 

Live streaming allows brands to create shared experiences with their audience. It’s a more engaging, form of content than Facebook or Instagram because audiences get to see your face and interact with you in real-time.

You don’t need to be polished and scripted

Audiences expect live streams to be less polished than other video content. This means you don’t need to dedicated hours to production and scripting. Raw and honest footage also helps brands appear genuine and like they don’t have anything to hide. 


Rachel Kurzyp
Author

A writer and communications consultant helping make people and businesses fabulous on the internet.

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