On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name.
Rakhal also discusses the role of Christmas in the marketing calendar and how marketers have to find that balance between storytelling, building a business and engaging through effective marketing.
Download the episode here
In this episode:
- The Story of Ugg
- What's in a name - when branding is everything
- Telling your brand story to build loyalty and engagement