In the latest episode of the Brand Storytelling podcast, we're looking at why building your brand and keeping relevant, not only in a physical space; but online as well, is more important than ever. More than 80 percent of shoppers will undertake a web search before committing to a purchase. With reports showing that almost a quarter (23%) of shoppers purchase online goods to due social media marketing, and Baby-Boomers and Seniors rising in the ranks of the online bandwagon; it is now crucial to stay ahead of the game and ensure that your business is the 'go to' company.
Today we are joined by entrepreneur, author, speaker and business and marketing coach Jim Palmer who is one of the world's top experts in success; to help us decipher the differences between having a online presence, and being the brand that first comes to mind for your audience.
Newsmodo CEO Rakhal Ebeli discusses why supercharging your brand using content marketing to create a powerful and effective online presence, needs to be at the forefront of your mind.
Download the episode here
In this episode:
- Using content marketing to cement your presence
- How to 'win over' your audiences
- Why more and more people are choosing online
About the guest:
Jim Palmer is the founder and CEO of several business' and one of the top experts on smart marketing and building business strategies. He is the host of Newsletter Guru TV and Stick Like Glue Radio. To keep up-to-date with Jim and his happenings and daily musings - follow him on Twitter @getjimpalmer