How To Build A Brand Newsroom with Amanda Gome

Amanda Gome’s twin passions are media and entrepreneurship. As a journalist, publisher, senior executive and CEO, she has championed business journalism and been at the forefront of Australian publishing for more than 25 years; in particular leading change through the constant stream of disruptive technologies that the media has faced in the 21st century.

Through the highest quality content and a depth of understanding of sales, marketing and commercial climates, Amanda has been the force behind the growth of media brands including BRW, the Fast 100, SmartInvestor, SmartCompany, Startup Smart and Property Observer. She has also been a pioneer in Australia’s first multiplatform publications. Her research into entrepreneurship and small business was recognized by RMIT where she is an Adjunct Professor of Business.

Amanda is also a sought after keynote speaker and panellist, addressing international world conferences, peak industry associations, major corporates, entrepreneurial business groups and university students on a wide range of topics. She is the founder of SmartCompany and is the former CEO of Private Media. She has also held senior roles with Fairfax Media.

In 2014, she was appointed by ANZ into the new role of Group Head of Strategic Content and Digital Media where she is leading the bank’s content and social media strategy, delivering high quality content across the bank’s marketing channels. She is also associate editor of BlueNotes, ANZ's thought leadership publication. “Digital media is changing the way people consume information, opening new channels for communication and engagement with stakeholders in brand new, better ways.”

In this show youll learn:

How to form a Brand Newsroom.

How to hire journalists to work with the brand.

What you must know about reporting for brands.

How to create your editorial content.

Amanda's Top Tips - How To Build A Brand Newsroom:

In this show youll learn:

How to form a Brand Newsroom.

How to hire journalists to work with the brand.

What you must know about reporting for brands.

How to create your editorial content.

Amanda's Top Tips - How To Build A Brand Newsroom:

Takeaway Tips

1.     Create content based on getting expert content out.

2.     Work with top journalists to create brand newsrooms.

3.     Brand Newsrooms are the heart of marketing.

4.     The Brand Newsroom is a source of transformational engagement.

5.     Build a network or social ambassadors to help create greater amplification.

6.     Use your Brand Newsroom to tell stories that traditional media might not ever do.

7.     The Brand Newsroom is a way to communicate internally and externally.

8.     Instead of a press conference, consider releasing a news story through the Newsroom.

Mentioned in this episode

Andrew Cornell, Managing Editor BlueNotes

Contact

@amanda_gome

@ANZ_BlueNotes

BlueNotes ANZ Website

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