In the latest episode of the Brand Storytelling podcast, we look at why trust in the media is in crisis around the world; according to the 2017 Edelman Trust Barometer. This annual study looks at people from all over the globe, from all walks of life and does not ask "do you trust the media, business', governments", Yes or No; but why don't you trust them and who do you trust instead. For the first time, "a person like yourself" is a credible source of information as much as a technical or academic expert; and a staggering 53% of people globally belive that the system is no longer working.
On our show today we are joined by one of the founding partners of Melbourne based Zoetic Agency, and longtime communicator and strategic marketing genius Dionne Lew. So who better than the woman who helps build global visibility and trust in the marketplace to talk with us about getting your customers to trust your brand.
Newsmodo CEO Rakhal Ebeli discusses how some brands are using this unique opportunity to forge strong relationships and where the challenges lay in becoming the voice of authority to your audience.
Download the episode here
In this episode:
- Why audience trust in the media is on the decline
- Brands publishing their own stories
- Challenges and opportunities surrounding un-trusting audience
About the guest:
Dionne Lew is a longtime communicator, marketer and PR master. She’s an in-demand social media speaker and consultant who advises boards and senior executives on social media for business. To keep up-to-date with her happenings and daily musings - follow her on Twitter @DionneLew