SnapChat: why big brands are getting onboard

Rakhal Ebeli
Founder & CEO

 

SnapChat is about more than just cute filters that add slime and snails or puppy dogs' tails. This app is actually made of marketing opportunities that can benefit your content on a massive scale.

 

 

SnapChat is a tool that was originally targeted at the teen audience, with Mission: Impossible style posts that self destruct after viewing. It also comes saddled with an armada of different filters that can transform the user into a kitten, puppy or fire-breathing dragon. Cute.

It is a casual social media tool, and provides a limited window to reach your audience. But that doesn't mean it doesn't have enormous value as a marketing vehicle, especially when you are talking about a global audience of 166 million active users every day.

 

SnapChat is about more than puppy dog ears and flower crowns. Image: digitaltrends.com

SnapChat is about more than puppy dog ears and flower crowns. Image: digitaltrends.com

 

Thinking outside of the box

It can be easy to view the self-destruct nature of SnapChat posts as a challenge. But many marketers are embracing this to great effect to generate unique and thought provoking content.

It is a marvelous method to tease your audience, dropping previews of upcoming products or services and dangling enough content to your audience to make them hungry for more.

 

NYC FASHION WEEK MODELS WEARING SNAPCHAT FILTERS IMAGE: MICHAEL STEWART/WIREIMAGE/GETTY IMAGES AND ANTONIO DE MORAES BARROS FILHO/FILMMAGIC/GETTY IMAGES

NYC FASHION WEEK MODELS WEARING SNAPCHAT FILTERS

IMAGE: MICHAEL STEWART/WIREIMAGE/GETTY IMAGES AND ANTONIO DE MORAES BARROS FILHO/FILMMAGIC/GETTY IMAGES

 

Other ways you can maximise the small window of opportunity is to use SnapChat to drop promo codes, launch products and create contests.

By offering real value with the exclusive feel that SnapChat provides in its content delivery scope, you can generate real engagement with a wide audience.

 

The dos and don't of SnapChat

Before you start dropping snappies, there are a number of important considerations to take into account.

Firstly, abandon the Photoshopped and creatively crafted posts, SnapChat is not the place for it and those posts are likely to get lost in the wash.

 

Image Credit: Fast Company

Image Credit: Fast Company

 

This is a place for real images, candid images. It is a golden opportunity to post images behind the veil of your business and give your audience a peek at the 'real' operation.

And while this is a casual space, don't be afraid to hire a pro. The social media influencers of the world know all the tips and tricks to get maximum exposure and it can be a helpful expenditure to hand them the keys to your account.

And finally, make sure you know your brand's personality and ensure all of your posts reflect your mission. Consistency is they key and your posts should help your audience get a feel for the true nature of your enterprise.


Rakhal Ebeli
Author

An award-winning journalist and presenter, Rakhal Ebeli is one of Australia’s most respected media and content marketing experts. Since founding Newsmodo in 2012, Rakhal has led the industry as one of the driving forces of brand journalism. Leveraging his decade-long experience as a senior TV news reporter, Rakhal provide brands with the resources they need to create effective brand newsrooms.

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