With marketing becoming more about the emotional connection that the consumer has with your brand; it’s no wonder that over 70% of consumers believe that organisations providing content are interested in building good relationships.
The more connected they feel, the more loyal they are; which is why brands like Cosmopolitan magazine have 60% of their 14mil. a month audience reading their issues for 75 minutes. Yes, 75 minutes. The reason that they get those sort of response rates is because Cosmo focuses their business model on the audience, and in doing so have developed a ‘bond’ with their readers.
It all starts with a good strategy, and our special guest today has cemented himself as a leader and expert in marketing and content strategy. CEO of Marketing Insider Group Michael Brenner imparts his advice on how to build your brands strategy and where to go from there.
Newsmodo CEO Rakhal Ebeli discusses the evolution of marketing and how traditional marketing has in itself changed, and the rise and expansion of digital, and content marketing. We look at why it’s so important to connect with our audiences and create that element of bond and trust.
Download the episode here
In this episode:
- Why you don’t need to have a large scale strategy for it be a great strategy
- What you can learn from the brands that use emotional connections to succeed
- Tips and tricks to creating your marketing strategy
About the guest:
Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing. Author of the bestselling book The Content Formula, Michael's work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes.
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