In the latest episode of our Brand Storytelling podcast, we look at how technology shapes the way we communicate with ours audiences, and what we might be looking forward to in the not-so-distant future. With reports (Digital in 2017 Global Overview) in early 2017 showing that there are over 4.9 billion mobile users, and more than 2.5bil. on social media; possibly the biggest trend in recent years is the fact that most of us now get our news and information from handheld devices… and the lines are continually being blurred between traditional publisher, branded and user generated content.
We've got with us the Head of Content Marketing at Redbooth Inc. Dennis Williams who brings his wealth of experience to discuss the past, present, and future of storytelling; and how we can apply and continue to expand on what's been learned already.
Newsmodo CEO Rakhal Ebeli highlights how brands are pushing the envelope of what we already know, to bring us into a future of thought and industry leaders who's creativity knows no bounds.
Download the episode here
In this episode:
- How social media changes the way we tell stories
- Why technology could either help or hinder our connection with audiences
- Utilising content to your brands advantage
About the guest:
Dennis is an experienced marketing leader who previously led digital and content marketing for Augment and the agency, VideoInk. With content at the core of all marketing initiatives, Dennis prides himself as one of the more forward-thinking content innovators who uses storytelling to grow audiences.
To keep up-to-date with his happenings and daily musings - follow him on Twitter @MenacetoDennis