In the latest episode of our Brand Storytelling podcast, we discuss why brands are using geo-targeting to communicate with their audience on a personal, one-on-one level. With 86% of all Aussies now owning a smartphone, and more than half (56%) owning three or more devices, we are more connected than ever; so why wouldn't brands adapt to making the most of this readily available information.
We were fortunate enough to sit down with Shama Hyder, the leading strategist on building marketing momentum in the digital age; and she talks us through the five principles: Agility through analytics, Customer focus, Integration, Content curation, and Cross-pollination.
Newsmodo CEO Rakhal Ebeli discuss how targeted marketing and focusing directly on a customer type, rather than everyone all at once; has seen staggering results in terms of audience engagement and return on investment.
Download the episode here
In this episode:
- Customer focus enabling consumer self-expression
- Content: quality over quantity
- Out with the old (static marketing)
About the guest:
Shama Hyder is a visionary strategist for the digital age and the CEO of the award-winning agency, The Marketing Zen Group, and best-selling author of two books, The Zen of Social Media Marketing and Momentum. She has been the recipient of numerous awards, including the Technology Titan Emerging Company CEO award as well one of the "Top 30 Under 30 Entrepreneurs" by both Inc. Magazine and Forbes. Additionally, Shama has been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.
To keep up-to-date with her happenings and daily musings - follow her on Twitter @Shama