Know the new world lingo
When creating copy for the modern audience, grammatical accuracy remains important, but so too is the street speak of the new generation.
To this end, the Oxford English Dictionary (OED) is constantly adding new words to its arsenal, to reflect modern changes to the English language.
Freedom of Information acronymns
As our personal information infiltrates more and more companies through the internet, freedom of information has become a vital part of the modern world.
So much so that the shortened version has made its way into the OED, with FOI request and FOIA (Freedom of Information Act) added in 2017.
World acts generate disappointing additions
With so much animosity in the world today, and a glut of terrorist attacks rocking all sectors of the globe, the word hate is bandied around a lot.
It is through this that hatemonger, hate figure and hate group have been added to the OED. Hate-watch is another new addition, relating to the practice of watching media (television, print, web etc) with the specific intent of mocking its content for ones own entertainment.
The vernacular of our youth
Now for the juicy parts, the crazy words that today's youth have invented or created by fusing existing words together.
Get your hashtags ready, here we go.
Haterade: Yup, a blend of the word hate and the sports drink Gatorade. Toss too much criticism around social media and this word may be used to describe the flavour you are putting out.
Craptacular: You know, for when things are so bad that they are good.
Hackfest: LAN parties and the like were once subject to ridicule. But with computer skills highly desirable in the modern world, this tasteful colloquialism has been applied to a meeting of the minds between computer programmers.
Superfruit: A hipster's delight. For fruits that supposedly boast enormous benefits compared to regular bananas and the such.
#squadgoals: Yes, another hashtag has made the cut. A common social media term used to describe a person's actions as something to aspire to.
Kodak moment: A favourite Australian expression, used to describe a scene that is particular photo-worthy.
Fitspo: First, there was fitspiration (a source of inspiration for someone to improve their health or fitness). Now, its baby brother, which means essentially the same thing, has been added to the list.
So before you thumb your nose at modern sayings, remember a lot of them are officially part of the English language now. Embrace them, don't serve up Haterade.