Suncorp Bank was launching a blog (Insight is Everything), and knew they needed more than mere 'content marketers'. According to Sam Hobson, Suncorp Bank's e-Commerce and Digital Content Supervisor, Newsmodo's solution came at just the right time.
"I knew we needed journalists, people who could write, not just produce 'copy'. Absolutely key was the ability for these writers to be journalists; professional writers who knew about more than mere ‘ad copy’ or ‘writing to an audience’. For me, what Newsmodo bring that few others do, is a quality of writing, and a super-quality pool of journalists. I knew I was looking for Journalists, Newsmodo offered nothing but."
Newsmodo set to work finding writers who matched the voice and vision Suncorp had specified, and the ability to switch writers when a specific skillset was required proved invaluable. "They're eminently flexible, and work hard to ensure they understand every aspect of your brief. We've had world class account management and access to an unbelievable network of great writers," says Sam.
Since bringing the Newsmodo team on board engagement (social sharing, time on page) has surpassed expectations.
"Offline, too, people tell us they love our content. Newsmodo's output has even gone so far as to now factor into the journey of talking about our products to our customers, and too has even brought new customers in. Having a team that can not only provide great writing and ace deadlines, but also brief it through and edit it, is every busy editor's dream."