ANZ BlueNotes

ANZ BlueNotes is a new online publication covering news, insight, analysis and commentary www.bluenotes.anz.com with content from the bank and external contributors. Newsmodo pitches and delivers excellent content, drawing on quality journalists throughout the region. Newsmodo shows a clear understanding of our audience and the sort of material we need.
— Andrew Cornell, ANZ BlueNotes

To expand their international finance content on their news and insights hub “Bluenotes” , ANZ engaged Newsmodo to access a credentialled global network of writers and expert journalists in Shanghai, Tokyo and Hong Kong. 

Appealing to high net worth individuals seeking high level business and finance news who typically read publications like the AFR, The Economist, and ft.com the content produced by Newsmodo for this project culminated in one especially significant article Why understanding Chinese social media is important.

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