This week's episode of the Brand Storytelling podcast delves into the influence of language in the way everyday audience behaviour is shaped.
Discussing the construction of powerful brand storytelling, inbound marketing and the language that powers it all up, FutureBrand CEO Richard Curtis sheds the light on how language has modelled his business's success and how it can do the same for yours.
Roughly 9 years ago, Seth Godin said content marketing “is all the marketing that’s left.” Today, with the rise of ad blocking, the benefits of content marketing still prove his statement. It’s more than a tactic, or even strategy, but rather, a mindset.
On the Brand Storytelling podcast, we talk with the CEO of Omny Studio Sharon Taylor about how the podcasting industry is starting to monetise. With the market for ads expected to exceed $200 million in 2017, publishers and producers are turning their shows into live events.
As marketers in the digital age, we have the luxury of being able to connect with industry peers from thousands of miles away. Learning from and keeping up to date with the best is only a matter of time, not distance.
You could say Thrive Global started when its founder, Arianna Huffington broke her jaw 10 years ago. After taking her daughter around college campuses all day, she was working at her desk when she felt a chill. She got up to grab a sweater and collapsed, hitting her head on the desk.
On this week's episode of the Brand Storytelling podcast, Rakhal is joined by FreeeUp Founder, Nathan Hirsch to talk about the emergence of the gig economy and how brands like his help freelancers find work.
Attending industry conferences is a great way to grow your network, learn something new and get inspiration for your work. But with so many marketing events in Australia, how do you know which one is worth your time and money?
On the Brand Storytelling podcast, we are joined by Ben Shipley, Managing Director at Spectrum Group We talk with Ben about how brands can start to reinvent their storytelling and create an authentic dialogue with their audiences.
Growth in the digital music industry is abundant, yet profits are absent from virtually every company. SoundCloud, the cash-strapped music streaming business, reported last year’s losses increased at a faster rate than revenue growth.
Did you know that Barack Obama has published on Medium since 2014? More recently, big media and global organisations have also jumped on board, such as the World Economic Forum, United Nations, ABC (Australia).
Earlier this year, Nintendo had a comeback with the smash hit Pokemon Go developed by Niantic. Riding high expectations, the company known for consoles and console-based games has recently released its debut smartphone game.
“Mobile is eating the world.” Within time on mobile, people are spending as much as 90% on apps. We know the trend as content marketers and publishers. But are we making the most out of our time on mobile?
On the Brand Storytelling podcast, we are joined professional brand storyteller, Park Howell. Park is the host of the popular podcast, Business of Story and is the founder of Park&Co, a marketing and advertising agency.
When it comes to content marketing, or anything marketing, large corporations have the upper hand over cash-strapped start-ups. However, the smaller players have fewer short-term constraints and bureaucratic layers. How do they play these to their advantage?