Attending industry conferences is a great way to grow your network, learn something new and get inspiration for your work. But with so many marketing events in Australia, how do you know which one is worth your time and money?
On the Brand Storytelling podcast, we are joined by Ben Shipley, Managing Director at Spectrum Group We talk with Ben about how brands can start to reinvent their storytelling and create an authentic dialogue with their audiences.
Growth in the digital music industry is abundant, yet profits are absent from virtually every company. SoundCloud, the cash-strapped music streaming business, reported last year’s losses increased at a faster rate than revenue growth.
Did you know that Barack Obama has published on Medium since 2014? More recently, big media and global organisations have also jumped on board, such as the World Economic Forum, United Nations, ABC (Australia).
Earlier this year, Nintendo had a comeback with the smash hit Pokemon Go developed by Niantic. Riding high expectations, the company known for consoles and console-based games has recently released its debut smartphone game.
“Mobile is eating the world.” Within time on mobile, people are spending as much as 90% on apps. We know the trend as content marketers and publishers. But are we making the most out of our time on mobile?
On the Brand Storytelling podcast, we are joined professional brand storyteller, Park Howell. Park is the host of the popular podcast, Business of Story and is the founder of Park&Co, a marketing and advertising agency.
When it comes to content marketing, or anything marketing, large corporations have the upper hand over cash-strapped start-ups. However, the smaller players have fewer short-term constraints and bureaucratic layers. How do they play these to their advantage?
On the Brand Storytelling podcast, we are joined by the CEO of the Association for Data-Driven Marketing and Advertising (ADMA) CEO, Jodie Sangster. Jodie recently collaborated with Joe Pullizi, Founder of the Content Marketing Institute, on the Content Marketing in Australia 2016 report.
One of the latest hypes in the digital sphere is Snapchat Spectacles. Their rollout via pop-up Snapbot vending machines across the US has been “a touch of marketing genius.” Marketers should take note of the launch, but more importantly, begin thinking about how Spectacles open content marketing to new possibilities.
On the Brand Storytelling podcast, we are joined by the founder of TBC Global, Jon Burkhart. Jon is a regular speaker at SXSW Interactive where he also acts as an advisor. He co-authored ‘Newsjacking: The Urgent Genius of Real-Time Advertising’, ‘ Hacker Maker Teacher Thief’ and yet to be released ‘Truly Ballsy Content’.
This year, 35% of Australian marketers rated their content marketing as sophisticated/mature - a 5% increase from 2015. Most of them (42%) also believed their organisation’s approach to content marketing is somewhat more successful than last year.
Disruption, strategy and reinvention were the buzzwords at this year’s World Marketing and Sales Forum in Melbourne. With a selection of the top thinkers in marketing and sales presenting at the event delegates from all industries converged on the bustling Town Hall.
On the Brand Storytelling podcast, we talk to Uberflip co-founder and COO Randy Frisch about the need for brands to build online reputations and keep in touch with their audiences. We also talk about the how content marketing and brand storytelling are two essential tools for controlling the message and building trust with audiences.
Major league sports are big businesses. The top revenue-making leagues are from the US, including the “Big Four” (NFL, MLB, NBA and NHL). With millions of fans to please, particularly the millennials, these leagues are increasingly stepping into new marketing avenues.
On the Brand Storytelling podcast this week, we chat with the CEO of the Marketing Insider Group, Michael Brenner. We talk about the biggest challenges facing content marketers and the techniques we can use to solve them.