As one of Australia’s highest circulated magazines, Woman's Day has been a trusted source of news and entertainment for millions of readers.
To stay on top of their rivals they require new, interesting and exclusive stories to tell; but it's not always easy to uncover something unique.
When Woman’s Day couldn’t find multiple case studies for a story idea they turned to Newsmodo.
They were looking for three Australian couples who had married, divorced and then subsequently remarried the same person and were now living happily ever after.
Woman’s Day had exhausted their own networks and reached out to Newsmodo.
The unusual challenge was accepted by Newsmodo’s editorial team with the faith that our tightknit network could deliver on the promise of finding these cases.
The search began with briefs sent to every corner of the country. It was unsurprisingly difficult to find people who had remarried someone they had divorced.
Not long after the search began a journalist from Adelaide responded with a potential case. Then a second came from WA, a third from Sydney and then a fourth, fifth and sixth. We sourced photographs, relationship details and available dates for photoshoots and packaged the details up for Woman’s Day.
After choosing three lucky couples, Woman’s Day flew the them to Sydney for a photoshoot. The result was this two page spread in the magazine a week later:
We continue to work with Woman’s Day to provide them with unusual case studies as well as exclusive stories pitched by our freelance journalists.
They also turn to us when they need coverage of international stories.
Newsmodo had the exclusive when Orlando Bloom and Miranda Kerr split and there were rumours Bloom had an affair with the co-star of his Broadway show, Condola Rashard:
Newsmodo’s journalists always have their ear to the ground looking for new stories to tell. We have Australia covered with journalists in every state and territory, ready for their next assignment.
Our work continues with Woman’s Day, helping to satisfy their need for exclusive stories that Australian’s want to read.
If you are looking for agency who can find great stories at home or abroad, contact us and we’ll find exactly what you are looking for.