• Client Name: Bronwyn Atherton
  • Industry: N/A
  • Overall Objectives: Bronwyn Kay Atherton’s life took a wrong turn when she tried to smuggle 17 kilograms of cocaine from Peru to Paris.
  • Campaign: N/A
  • Domain: N/A
  • Content Hub: N/A

CASE STUDIES

CHALLENGE:

Bronwyn Kay Atherton’s life took a wrong turn when she tried to smuggle 17 kilograms of cocaine from Peru to Paris. Since pleading guilty in 2008 the iron bars of Penal Santa Monica in Lima, Peru have been her home. Her doctor believes if she had received treatment for a gamut of mental health issues prior to becoming a mule her life would have been completely different. Six years into a 14 year sentence, the 29 year old HIV positive Australian’s story needs telling.

 

SOLUTION:

Life on the Inside: How One Australian Is Living Out a 14 Year Prison Sentence in a Peruvian Prison.

http://www.newsmodo.com/ExclusiveStory?id=STga1ro0wjCYnRqyI-x7Dg2

 

RESULTS:

When you build close ties with a commissioning editor it is easy to get their buy-in on a great story. In this case it was a simple email and a phone call and the story was commissioned.

Outcome: Bronwyn Kay Atherton is serving 14-year sentence for drug trafficking in Lima, Peru