Coles Financial Services required a content marketing solution to assist potential and current customers in engaging with their range of products. Newsmodo was recruited to perfect the brand’s tone of voice after an internal restructure, as well as deliver content for three distinct audiences – general insurance, credit Insurance and life insurance. Not many organisations are set up to address such specific needs, and this is where Newsmodo’s diversity and agility come into play.
Newsmodo provides written and visual content, created by experienced journalists and designers who have expertise in the specific areas of interest – from personal finance to car maintenance advice to Christmas decorating advice, Newsmodo is able to draw from its large pool of journalists to provide the diversity of subject matter CFS requires.
Newsmodo works with its network to consistently deliver a high volume of articles and visual content, adhering to the sometimes challenging legal parameters inherent in insurance advertising.