• Client Name: Korea Kerr-a-like
  • Industry: N/A
  • Overall Objectives: After spending $7000 on various surgeries and beauty regimes in an effort to emulate Miranda Kerr, a young South Korean was making waves at home and catching the eye of editors in Australia - Enter Newsmodo.
  • Campaign: N/A
  • Domain: N/A
  • Content Hub: N/A

CASE STUDIES

 

CHALLENGE:

After spending $7000 on various surgeries and beauty regimes in an effort to emulate Miranda Kerr, a young South Korean was making waves at home and catching the eye of editors in Australia – Enter Newsmodo.

 

SOLUTION:

Through its network, Newsmodo was able to find a journalist and translator to interview Yuh-Reum Hong.

Pitch URL: http://www.newsmodo.com/ExclusiveStory?id=tev3pwDMPFO1QecqyzoaQQ2

 

RESULTS:

Woman’s Day in Australia was immediately interested in commissioning the story. They were keen to understand Hong’s motivations and what drove her to make such drastic changes to her appearance.

Outcome: