• Client Name: NBL
  • Industry: Sports
  • Overall Objectives: The NBL needed to provide up-to-the-minute, exclusive and authoritative coverage for NBL fans in order to increase engagement and attendance, helping to instil passion in fans as they seek to rebuild the league.
  • Campaign: N/A
  • Domain: http://nbl.com.au/
  • Content Hub: N/A

CHALLENGE:

The NBL needed to provide up-to-the-minute, exclusive and authoritative coverage for NBL fans in order to increase engagement and attendance, helping to instil passion in fans as they seek to rebuild the league.

SOLUTION:

Newsmodo provided full scale, live reporting on the games, delivered within 30minutes after the conclusion of the game. Newsmodo connected the NBL with reliable journalists around the country, including in regional areas and neighbouring New Zealand.

RESULTS:

The primary challenge of providing premium sports coverage is managing the logistics and ensuring the coverage is well organised and communication is fluid. Newsmodo’s experience managing complex projects allowed them to manage this with aplomb.

“Ensuring our NBL fans and Club members have access to regular and consistent content is vital to supporting the growth of our sport. Fans crave access to their favourite players and teams and want to know what is happening 24/7. Our Newsmodo partnership extends our reach beyond our internal capabilities.” – Jeremy Loeliger (CEO of the National Basketball League)