Laura Simpson.jpg

My first venture into journalism was as the publisher, editor and writer of ‘The Grandma News’ sometime in the mid-1980s. It was a limited-edition publication with a print-run of one and a readership of one: my Grandma. 


Despite such ground-breaking headlines as ‘Grandma has grown seven tomatoes and 16 carrots’, the Grandma News wasn’t going to pay well (apart from in extra slices of apple pie), so I had to start from scratch. I studied Journalism and graduated with the top mark in my year (1st before working for newspapers in London for five years, where I earned the Newsquest Feature Writer of the Year Award in 2001. 

In 2005, the digital shift was well under way, so I made the move to MSN UK, where I managed the team of front-page editors responsible for driving traffic across the UK’s most-popular online network. It was our job to come up with headlines and feature ideas that would keep readers licking and our content partners happy. While there, I helped our team win the AOP Commercial Partnership Award for branded content in 2012.

Since moving to Australia in 2011, I’ve pursued my passion for women’s lifestyle content, working for a digital publisher across websites covering beauty, health, parenting, home, food, style and household (beautyheaven.com.au and homeheaven.com.au). 

I had freelanced alongside my full-time work in the past, but it was only when I had my daughter last year that I made the leap to fully-fledged freelance journalist. I love the variety it offers. I really enjoy pitching to briefs and helping brands become publishers by creating content that resonates with their customers. I’ve been in journalism for 15 years now, and while I still love crafting a great headline and relish a good argument about grammar, I find writing copy by far the most rewarding way to spend my working day.

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