Harnessing The Power of Social Media Influencers



The digital age has brought with it a new era of celebrities, who are just normal people generating content from their home computers and mobile devices.

On a global front, PewDiePie (yes, that’s his online name) has amassed over 50 million YouTube subscribers simply by playing computer games and offering his insight over the top.

Domestically, mummy blogger Constance Hall reaches an audience in the millions with her grounded, real-world advice and insights.

The influence of the social media elite should not be ignored, and you can leverage it to your business’s advantage.




How to harness influencers

While it is unlikely that PewDiePie would be able to assist you (unless you a game developer) and requests to Ms Hall would like be ignored (she has yet to commercialise her influence beyond her own products), there are many influencers out there who can help your cause.

Blogging has become an enterprise in its own right, with many writers holding significant sway across a raft of industries.

Reviewing, for example, has become a major blogging force. There are writers out there attracting major audiences by offering their thoughts on restaurants, live music, theatre shows and much more.

If you can get them to sing your business’s praises, wonderful. But if you can get them to offer their insights in commentary you can use on your own social media feeds, then you are able to leverage their influence to your advantage.

There are bloggers out there for almost any industry and some have extremely impressive audiences. It is advisable to do your homework and discover the leaders in your field, then invite them in to offer their views.

The best part? Most of them won’t even charge, so you can get invaluable endorsement for the price of a meal or a free sample of your product.





Unlikely influencer: Believe it or not, this bloke (Pewdiepie) has an audience of
50 million from swearing at video games




How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports. Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.



Rakhal Ebeli 




Header image credit: Sticker Mule

Storytelling Over Time



How socially ‘aware do you think you are’? Have you ever studied your own emotional intelligence? Nowadays, the way we represent ourselves and our brands in public can be so much more complicated than days gone by. The acceleration of social media and the proliferation of platforms has meant that we as marketers need to be playing by a whole new set of rules for engagement.


According to Entrepreneur there are 10 Laws of Social Media Marketing – Listening, Focus, Quality, Patience, Compounding, Influencer, Value, Acknowledgement, Accessibility and Reciprocity. That’s quite a list but boy do they make some very good points.


The lists of what-to-do and what-not-to-do are endless… From what’s the best time to post on social media channels, to the best types of content and everything in between – how we manage social to create consistently great engagement as well as be popular can often be a challenge few can overcome.


Our guest today Mandi Bateson knows that content can build an audience, whilst great content will attract the right people to your business, your brand. So how do you create a strategy that will engage your audience and have them become your very own brand ambassadors?


Newsmodo CEO Rakhal Ebeli discusses how to take advantage of different social media platforms and engage your audience properly, so you’re giving them what they actually want.



Subscribe on: iTunes | TuneIn | or an RSS feed of your choice!


Download the episode here


In this episode:

— Strategising your social media marketing plans

— Why trying to gain mass attention may not benefit your brand

— Using content to start conversations with your audience


About the guest:

Mandi Bateson is the Head of Social at M&C Saatchi with over 12 years worth of marketing experience and specialises in strategy, training and workshops. She has worked with some impressive brands over the years, and puts her knowledge of social media, digital communication and content strategy and planning into action, every day. 

To keep up-to-date with her happenings and daily musings – follow Mandi on Twitter @DigitalMands



Storytelling Over Time 




Header image credit: Uroš Jovičić

Visual Data and Audience Engagement



We learn things very differently to how those who came before us would have in generations past. Even as adults, we know that whilst reading regularly is a key driver to personal growth, so few of us actually have, or at least find the time to do it.


Finding ways to condense all those learnings and cram them into content that’s much easier to digest. This has lead to the rise of infographics and other innovative ways to represent information, data and research that makes learning easy and often even fun!


Scientifically speaking, almost 50% of your brain is involved in visual processing,  70% of all your sensory receptors are in your eyes and we can absorb the general sense of a visual scene in less than a tenth of a second. Pretty impressive when you think about it; it takes us 150 microseconds for a symbol to be processed in our brains, and another 100 microseconds for us to attach a meaning to said symbol. That is some seriously fast thinking.


In this day and age, we’re highly susceptible to information overload, and researchers have found that infographics help us engage with the information provided because they’re colourful (back to pre-school basics) and stimulating, therefore making it easy for us to process and remember them. Our guest today Brian Wallace knows better than anyone how much a great infographic can impact a consumer.


Newsmodo CEO Rakhal Ebeli discusses the ways we can add a splash of colour to our brands and create some memorable content that your audience will want to share.



Subscribe on: iTunes | TuneIn | or an RSS feed of your choice! 


Download the episode here


In this episode:

— Why infographics work so well

— How to make the most impact with your infographic

— Creating memorable content for your audience


About the guest:

Brian Wallace is the President and Founder of NowSourcing; the US’s premier infographic design agency. He has perfected the art and science of telling a compelling story backed by data, and creating visually stimulating pieces that help brands educate and connect with their audiences.

To keep up-to-date with his happenings and daily musings – follow him on Twitter @NowSourcing




Visual Data and Audience Engagement




12 Signs You Need To Take A Break



Burnout comes in different degrees of severity. Most of us are at the Friday drinks, or Wednesday bubbles stage most days.. Looking forward to relaxing and winding down from the work day.

When it comes to the point where you feel the need to ‘escape’ that’s a fairly good warning sign that things aren’t all sunshine and lollipops.

The following information is based on a Scientific American article describing a 12 stage burnout model from psychologists Herbert Freudenberger and Gail North.

Here are the stages the scientists outline:



Symptoms ranges from mild to worrisome behaviours you probably see every day at work, to utter collapse and defeat. Trying to avoid the severe end of the range is key, and the trick is paying attention to subtle signs rather than dismissing them.

 If you’ve got a spare 5 minutes, you can take this Burnout Self-Test which can give you a good indication of where you’re at mentally and flag issues that you may not realise are there.




Katherine Auchterlonie 




Why Brand Awareness Can Always Be Improved


Let your audience guide your push for brand awareness

One of the No.1 reasons organisations will turn to content for their web and social media presence is to improve the image of their brand.

But what happens if that perception begins to slide? There can be many reasons why a business brand can become negative in the online world; news articles, political and social trends and scandals can all tarnish your image.

But the main reason audiences will start to turn against a brand is when they begin to feel betrayed, aka when the brand fails to deliver what is promised or breaches values that its consumers hold close to them.

This doesn’t have to be a major incident. Brands like Subway and Woolworths have recently polarised their markets by aligning themselves with social pushes for inclusion and equality, but a hardline stance isn’t the only thing that can turn an audience away.

So how do you know why your consumers are turning away? The answer is simple – you ask them.



Involving your stakeholders.

Amy Laski is the founder of Felicity PR, who shared her views on brand reputation with Newsmodo. Amy said that by involving the stakeholders, asking them questions and responding, brand strength can be quickly built up.

“Measure your reputation and track it regularly, and, slowly but surely, if you’re doing the right things, you’ll begin to see the needle moving in the right direction,” she said.

When you have worked out what your audience wants to hear, the next step is to determine who is best to deliver the message. Once you know your consumber base’s desires, you can start to work with industry experts and social media influencers to telegraph the information.

The key advice is always ask, don’t tell. And while you are crafting your new strategies, it is important to ask your audience for feedback. Your content production will become a two-way relationship, further strengthening your engagement.



How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports. Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.

03) 8744 9055


How SEO has changed, again.. What you need to know



Hold onto your keywords because yet again, SEO has changed the playing field and this is a straight up game changer.

Search engine algorithms change, change, and change some more so frequently that it’s absolutely understandable if you’re not 100% up-to-date at all times; but that’s why we’re here to try and make it easy for you. Human search behaviours have changed, therefore the tech that we use to interpret and breakdown the search results have changed too.

Long-tail keyword optimisation is no longer en vogue and won’t get you the best ranking in search engine results, and it’s all because of the way we blog. That’s right, it’s our own fault. People are searching for longer, more specific or conversational search queries, with 64% of searches being four words or more in length; and the growing trend is getting specific with your searches so the returned information is exactly what you’re looking for.



Partially responsible in the blue corner, is Siri, Google and voice activated searches as that makes up about 20% of all searches. With Amazon Echo and Google Home devices on the up-and-up this is sure to continue raising those figures. On the other hand, hello red corner and what is simply information overload. There’s so much content out there, and don’t we know it—so we’re trying to narrow down those results by submitting more detailed searches, saving us time by filtering through the “junk.” Skimming and speed reading means we’re relying on headers and featured info to get simple answers rather than work for it ourselves.

Google is one smart little cookie (pardon the pun) because its algorithm is constantly evolving and learning. Searching for ‘running shoes’ will now provide you with results for ‘sneakers’ as well. This needs to be front of mind for bloggers and SEO, as gaps could prevent searchers from getting what they need from your site. Organising your site into main topics, then specific long-tail keywords and linking to one another will help users grab as much information as possible from your site. 

Most blogs are structured to create individual blog posts that rank for specific keywords, with the result being fairly disorganised and hard-to-find information; not to mention your own URLs competing against one another in search engine ranking when you’re talking about producing multiple blog posts based around one central theme or idea. Enter—topic clusters.

In order to rank and be the “best answer” to the new types of searches, the topic cluster model (as seen below thank you HubSpot) will guide the way—and really it’s as simple as it looks. Choose your “themes” which is what the content will then be based off, then create that content based on specific keywords that relate back to the theme that will tie it all together, to create broader search engine authority. 



This deliberate setup of organising and linking URLs, and using your site architecture to help create more pages on your site rank in Google will help searchers find information on your website much more easily. The three components of this setup are: pillar content, cluster content and hyperlinks.



A pillar page will cover all the aspects of the theme in a singular page, with more detailed cluster blog posts hyperlinked page to the pillar page. I.e. your pillar page could be ‘content marketing’ with the cluster posts honing in on blogging. the more specific keyword related topic. Pillar pages are going to be lengthy, they’ll cover off on all (or as much) of the information based on the “theme” as possible. These pages won’t necessarily be in-depth as that’s what the cluster pages are for, you want to make sure all topics within the broader theme of ‘content marketing’ are mentioned.

Creating tha pillar page involves thinking about all the themes that are relevant to your business/website; then start planning out your topics that will be based on more specific keywords relating to the overall theme for the cluster. Within your pillar of ‘content marketing’, using a topic of ‘social media’ is too broad, but ‘Instagram captions’ is too narrow; a nice balance in the middle is ‘Instagram marketing.’

Pillar pages will answer broadly what question a searcher might be looking for, which should prompt them to follow through to your cluster content which will deep-dive into the topic. Seem easy enough? It really is.. The key takeaway is to make sure you’re taking advantage of this new style of searching and ensuring your site is as optimised as possible.




Katherine Auchterlonie 




The Future of Video Blogging and Influencer Content


How much video content do you consume each week? If you think about it, it’s the medium that engages the most senses and yet we can consume it with the most ease. Whether you’re on a train or the treadmill, we all take in video at different points of the day. In 2017, video accounts for 74% of all online traffic, with more than 55% of us watching it in some form every day. Some statistics show that using video on a landing page can increase conversion by up to 80%.

Most recently this year, LinkedIn started trialling a video feature where some “beta-users” could publish videos directly to the platform without having to upload them to YouTube first; as was the previous process. And as you’ve probably noticed, now that they’ve opened up the feature (announced by Pete Davies on August 22nd) to all users it has completed exploded and almost dominated the content being shared.

As well as the traditional posts and articles you could add and share on LinkedIn, we now have a completely new medium to take advantage of. As we covered off on in a blog post last week (bit.ly/linkedinvideo-howto) there are already numerous tips and tricks to recording your own video whether it’s factoring in the length, adding subtitles or some basic editing, to the content and topics you cover, the one consistent piece of advice is authenticity.

According to our guest String Nguyen, your LinkedIn connections and audience are looking for you to be as personable and authentic with your videos so they can learn something from you, or join you on your journey .. whatever it may be, just be you.

Newsmodo CEO Rakhal Ebeli discusses creating vlog content that moves the needles on your personal brand authority and how to set yourself apart from the other thought leaders in your space.



Subscribe on: iTunes | TuneIn | or an RSS feed of your choice! 


Download the episode here


In this episode:

– Using video to build your personal brand

– The future of video

– Leveraging LinkedIn to stand out from the crowd


About the guest:

String Nguyen is No. 1 “Top Video Personal Brand LinkedIn” as well as the Video Content Creator and Producer at StringStory Media. She’s amassed a huge following since jumping on the LinkedIn bandwagon in August with her daily video and written content on the #StringStory chain.   Her passion is educating her audience and sharing knowledge with those willing to listen.

String is hosting a FREE workshop later this month all about growth hacking your LinkedIn, creating organic inbound traffic and how to pull people to you. Head here to reserve your space – LinkedIn is the new Facebook 

To keep up-to-date with her happenings and daily musings – follow String on Twitter @StringStory or connect on LinkedIn @String Nguyen

Empowering Yourself With Words



Let’s face it, we tend to get a little lazy with our words. We type fast, we talk faster, everything is meant to be easier to communicate and easier to absorb. Because of this we seem to have forgotten about the power of the English language; how great words can be when you stop and think for even just a second, about using a different word that could really change the conversation you’re having.


Custom-Writing gave us this little gem of an infographic below that could help you lock down a few alternate words to weave throughout your day-to-day use, be it emails or cover letters or even your blog..


Extending your vocabulary, just by using words that may be more descriptive can make your emails more interesting for the reader, or could help people engage with you further as word-play and “smart” conversations are intellectually stimulating.


But just don’t get too crazy with it, no need to start throwing around hence-there-forth and the like, trying to use “big words” can have the opposite effect and make you sound ‘stupid’ (it’s scientifically proven.) It’s more about not being lazy with language and trying to coax your brain into thinking outside of the box, which can bump up those creative feels.


Try signing up to Word-of-the-Day by Dictionary.com for some fun daily emails of new words to try.. today’s word is vamoose—Spanish slang for departing or moving quickly. See if you can use it in at least one conversation today?




Katherine Auchterlonie 




How to smash your social media out of the park


Social media platforms all have their own strengths and weaknesses which means that the content you post on Facebook may not be suitable for Twitter—or not suitable until you do a bit of tweaking.

It’s also okay to post completely different things on each platform entirely. For instance, if you compare Twitter and Instagram accounts of brands like Buffer for example, you’ll notice that their Instagram feed barely matches up to their Twitter feed. Now that’s totally okay, because you have different audiences for each platform and what they expect to see on Instagram won’t be the same as Facebook, Twitter or LinkedIn.



The general rule of thumb to what should be going up on your social channels is:

Facebook: Videos and curated content

Instagram: High-res photos, quotes, Stories

Twitter: News, blog posts, and GIFs

LinkedIn: Jobs, company news, and professional content

Pinterest: Infographics and step-by-step photo guides

Google+: Blog posts that you want to rank on Google



The character limit is pretty hefty on Facebook—over 63,000 characters actually. But before you go writing a novella, just note that posts with 80 characters or less tend to receive higher engagement by almost 70%. Posing your audience a question has also been proven to garner more engagement as well as using a quote or statistic from the article you’re sharing or whatever it is you’re referencing to in your post. Also, don’t be scared of emojis—using them can increase your engagement as long as you don’t over-do it.



You’ll still get a fair few characters will IG (just over 2k) but after three lines the read of your caption will disappear into a show more style button; so work on grabbing your readers attention with the opening line or two giving them content and pulling them in to continue reading. Micro-blogging is also becoming pretty popular, sharing mini tutorials or a how-to in the caption, or even a behind-the-scenes style image or video with an expanded explanation. Hashtags are your best friend on Instagram, with the hashtag #quotes being one of the most popular content types on Instagram. Check out this example from @WeWork:




Surveys show that 40% of users are interested in breaking news, with 39% using the platform to keep up-to-date with news in general. This makes it a great way to share industry news, company and product news. Due to the level of information and tweeting done over the period of a day, it’s suitable to share several pieces of content per day, even re-sharing the next day and day after that etc. When tweeting remember to add links, images, infographics, gifs or videos.



LinkedIn is a professional networking platform, yes, but that doesn’t mean your posts have to be boring. Update your followers with career info or job listings sure, but also make sure to highlight company culture, employee’s achievements and company news. Ask peoples opinions, give them statistics, educate them about whatever may be considered your expertise. Content that is relevant to your audience is key here whether it’s whitepapers, webinars or industry studies that could helpful to your followers.





Katherine Auchterlonie 




How To Improve Your Brand By Simply Listening

When industry giants like Amazon take over, it can be easy to get lost in the jungle.

But it is important for businesses to remember what it is that makes them great, rather than trying to take on a David v Goliath fight they cannot win.

This is especially true for content production, as your brand and personality is how you are going to reach your customers, rather than trying to take on your competition.

Here are some ways you can use your social media to open this two-way diaglogue between your business and consumers to deliver them what they want.

Social listening

Some of the best engagement you are likely to receive with your content is by solving problems. By monitoring your social media feeds diligently, you can discover pain points that your customers have.

This will present you with opportunities to create content that outlines solutions to these pain points, which can be issued out through the same media channels. It shows you are listening and providing a value addition for your customers.

Farm data to provide new products and innovation

Social media channels are also invaluable tool for learning what new products matter to your customers. While it is important to monitor what your competitor are doing, simply emulating them will always leave you a step behind.

Listen to what your customers what, which innovations are going to improve the experience for them. Then you can use your content to telegraph this information and develop strong engagement with your consumer base.

Use content that shows why you are an industry expert

Providing articles isn’t about the hard sell, it is about showing why you are the best option for your customers—existing and new. By following industry trends and innovation and relaying this information you provide content that your audience will want to read, developing engagement and trust. This presents opportunities for click through purchasing and greater traffic to your website and social channels.

How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports.

Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.