Adam Ferrier on how content can shape consumer behaviour


How well do you know yourself and the way you behave? Do you consciously make decisions that change the way you approach your day-to-day life? For instance, when you wake up, do you turn around straight away and make your bed? Statistically, it takes more than 2 months before a new behavior becomes automatic—66 days to be exact… and we know, the repetitive behavior that forms those habits in those critical days are largely shaped by external influences… none more so than advertising and content.

People do things both by choice and instinctually; but how much of what we don’t think about doing, is because someone else is actually making us do it? The power behind knowing how people think, how they react, and what they’ll do could mean the world of difference to how a marketing campaign is run, or how a brand communicates with its audience.

Adam Ferrier, a consumer psychologist and one of the founders of Melbourne-based Thinkerbell; knows better than anyone how the industry is rife with tactics and consumer science that marketers use to influence their audience and consumers.

Newsmodo CEO Rakhal Ebeli discusses how we as content marketers can utilise some tips and tricks that will move the needle on the way consumers of our brand story engage; and how we can start shaping the habits of our customer base.



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In this episode:

– The Top 5 tactics for consumer science marketing

– How you can employ these to your brand and marketing strategies

– What you need to look for in your target audience 


About the guest:

Adam Ferrier is one of the founders of Thinkerbell, a Melbourne-based agency who’s goal it is to bring some ‘measured magic’ to your brand. He’s a speaker all things innovation, creativity and comsumer psychology and behavioural change; and co-founded the yearly MSIX conference and awards show, that’s dedicated to marketing sciences.

To keep up-to-date with his happenings and daily musings – follow him on Twitter @adamferrier