Audience communication in the 21st Century


In a report from Brain Strength Systems and PSAV that delves into how the mind works, there’s some really interesting information about what makes us ‘tick’ either good or bad. For example, how a visual aid placed next to, above, or below text can cause different emotional reactions and connections to the information being absorbed; among other things like using different colours and shades, the size and styles of fonts, and even the bpm on audio tracks that all affect how we as humans react and process information.

Geoff Colon is a Senior Marketing Communications Designer at Microsoft; and knows all too well that the audience does indeed dictate how brands should be communicating with them. He’s created a formula that is designed to tick all the boxes for the intended audience, by utilizing more than one avenue. His ‘social by design’ idea means that when trying to communicate to the audience, the information needs to include “sight, sound and motion” i.e. written text that is accompanied by an infographic/visual piece and then adding audio and video to top it all off.

Newsmodo CEO Rakhal Ebeli discusses why good communication is always audience-centered; and how we can try to ensure that the audience recognises and reacts in the way that is intended.



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In this episode:

– How audience communication has changed

– What this means for marketers

– Why you need to let your audience tell you how they want to be talked to


About the guest:

Geoff Colon is an author, creator and co-host of the Disruptive FM podcast, as well as the Senior Marketing Communications Designer for Microsoft. He works in the intersection of tech and marketing, working with brands like IBM, Netflix, CCA, AMEX and Red Bull. He’s part educator, brand marketer, social media strategist, content creator and producer/designer.

To keep up-to-date with his happenings and daily musings – follow him on Twitter @gjgeoffe