Authenticity and substance in content


According to research by Curata; 32% of marketers worldwide share industry relevant links and resources with their own communities every day…. Material that positions your brand as a market leader, an authority in your space and the ‘go to’ destination for insights and information will therefore be the key to success.

So how do you stand out from others in your space and get your audience noticing you? We discuss why authority content that has genuine substance and value is becoming increasingly valuable, and how your brand can be the best in the business when it comes to content that really moves the needle.

Our guest today, is a Content Marketing Leader and has a wealth of experience when it comes to the media and marketing industries. Danika Johnston will highlight how to not only understand your audience, but to keep them coming back time and time again.

Newsmodo CEO Rakhal Ebeli looks at what you can do to lead the pack in terms of generating interest in your content and getting people to resonate with it, enough to become your brand advocates and promote it to their trusted circle of friends and influencers.



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In this episode:

– Why knowing who your audience is, is the first most important step to curating content

– What you can do with your brand to ensure your storytelling is authentic

– How distribution of digital content is critical to succesfull storytelling


About the guest:

Danika Johnston has over two decades of experience in media and marketing both in Australia and England. She’s passionate about team-work and philanthropy, and it a Director on the board of the Life Changing Experiences Foundation.

To keep up-to-date with her happenings and daily musings – follow Danika on Twitter @danika_johnston