How To Write A Blog Post



How to write banging blog titles

When it comes to creating content, the first handful of words mean the most.

The title you use is the magnet to lure in readers through social media, Google searches and on your webpage.

The art of headline writing is a skill unto its own, such a small collection of words can do such powerful things.

So what should you be looking at when you are crafting your next blog title?


Don’t get too cute

Punwork, buzz words and pop culture references are great devices, but learn to walk before you run.

The objective of your title is always to be as clear as possible, and to give a basic summary of your blog in one sentence.

Yes, there is clickbait, but that is not an area we are going to dive into today.

With most web building platforms, your blog title is also going to be your SEO title – so make sure the key points and words are all in there.

These are the most critical points before you move on to being clever with the wording.


Know your audience

It can be easy to see headlines that work for others on social media and be tempted to follow suit.

But approach with caution, as you want to lure in the right audience for your work.

Know your demographic, what their likes and dislikes are and use appropriate wording.


Start with a simple formula

You want to make sure all the blocks are in place before you begin to play with the wording.

All titles should include the how, why and what of the blog as well as a promise or call to action.

For example, if you have written a blog on the rules of cricket, you could use a title like: “How to understand cricket and impress your friends”.


OK, maybe a little clickbait

Another trick is to infuse a little mystery into your title. But be warned, blatant deception is like the wolf in sheep’s clothing in content-land.

How many times have you clicked on an article only to find the content is nothing like the title promised? Bet you never clicked another article from that publisher.

Offer some mystery, a reason to click further. But ensure that curiousity is sated by the reader when they arrive at your blog.




 Rakhal Ebeli




Header image credit: Karim Ghantous

Why Consistency Matters



Why Consistency Matters in Content Production

You have just produced some ripping content for your business.

Social media is lighting up, so is your email and phone lines. Life is good, right?

It is important to remember not to get blinded by early success, even traditional content marketing (like newsletters and subscriptions) never relied on one-shot releases for ongoing success.

That is why consistency is the key to content engagement – creating that ripping content on a regular basis.


Consistency leads to credibility

If you want to be an authority in your field, you need to be remembered.

This is no mean feat in a world of smart phones and short attention spans. The trick is to bridge that attention span without resorting to spam.

Remember your awesome content piece? It won’t mean anything if your competition is producing two of an equal standard every week.

That doesn’t mean you have to be a slave to the keyboard, or employing someone who is. There is specific content that can be re-used again and again, which brings us to …




The importance of cornerstone content

These are your hero pieces. The ones that reflect your organisation’s personality, brand and values.

Articles like these occupy prime real estate on your website and they tend to stay there.

These are the pieces you want your prospective audience to read first, so they know what you are all about.

From within, you can link out to all your other content and keep readers on your page and learning about you and your organisation.

The best part is these pieces are often timeless (to a degree), which means they can be rolled out on social media repeatedly to get more bang for your buck.




 Rakhal Ebeli




Header image credit: Veronica Benavides

Is A Photo Worth a Thousand Words?



The power of pictures and video in digital marketing

Content marketing is built around engagement.

While industry specific blogs, value-add articles and informative and educational content remains king, the power of images and videos cannot be ignored.

As of July this year, there were 9 million monthly active Australian users on Instagram – putting the social platform well ahead of others like Twitter, LinkedIn and WordPress.

Facebook’s ‘Live’ video option is not new, but has taken time to warm up and find its place in the social media universe. And both of these platforms are key ways to enhance your digital marketing.




Going Live on Facebook

For the unitiated, Facebook Live is an option where you can stream video immediately to your audience.

And the data is showing that it works, with viewers 10 times more likely to engage with this content than other types of posts.

Research has shown that 64 per cent of customers are more likely to buy a product online after watching a video about it, which gives this option on Facebook enormous marketing power.



Instagram’s influence is rising

Once considered the domain of dinner time snaps and health blogger motivational posts, Instagram is growing up.

Not just in terms of the volume of people using it, but how they are using it.

Engagement on Instagram posts is 45 per cent higher than Facebook and 40 per cent greater than Twitter.

But that doesn’t mean you should bring in the professionals, Instagram is built on organic content.

Research has shown that 77 per cent of users are more convinced by user-generated images, which means you can use your own audience to market your product.




Is A Photo Worth a Thousand Words?




Header image credit:

Facebook Marketing .. Friends or Foe?



Facebook moves to abolish organic marketing

When it comes to social media marketing, boosting your best content has become fairly essential on the Facebook platform.

But in the future this could become absolutely critical, with the social media giant starting to trial moving non-promoted posts out of its newsfeed.

This new system is already being experimented with in six countries, although it has yet to reach Australia.

If it is successful, it will be rolled out in more countries around the world and could change the face of social media marketing as we know it.




What it means for engagement

If your business does not use paid promotion, the results could be catastrophic.

Already, in the trial countries, pages are experiencing a 60 to 80 per cent fall in their engagement ratings.

Slovakia is one of the nations where this is being rolled out and a journalist in that country said the impact had been immediate.

“Pages are seeing dramatic drops in organic reach,” Filip Struhárik said.

“The reach of several Facebook pages fell on Thursday and Friday by two-thirds compared to previous days.”

Facebook said in a statement that the move was to engage consumers with the posts ‘they find most meaningful’.

“People have told us they want an easier way to see posts from friends and family, so we are testing two separate feeds, one as a dedicated space with posts from friends and family and another as a dedicated space for posts from Pages,” the statement said.




So, which posts should I be boosting?

It can be an expensive process to boost every single post you put up.

There is no magic formula to know which ones will be the most successful, but there a few simple rules you can follow.

Ensure your timing is right, give the post a chance to breathe organically before trying to inject new life into it. While we still have organic reach, trial posts for a few hours and see if they need a paid boost or not.

When it comes to choosing which posts to boost, always aim for the ones that will garner the most engagement.

These are the hero pieces that really talk to your consumer base, as well as encourage them to talk back.




  Facebook Marketing .. Friends or Foe?




Header image credit: Rami Al-zayat

Harness the Power of Pop Culture in your Content



Every SME worth their salt is generating their own content these days, whether it be a blog or industry-specific articles.

The quality varies, but the trajectory of the quantity is only heading in one direction – up.

So how do you make your content stand out in the sea of articles floating through social media? What tools can you use to make millenials and other target markets stop swiping for a second and take notice?

One trend which has produced real outcomes is the use of popular culture. By tapping in to current trends and appealing to your audience’s existing likes, you can engender immediate engagement.

That translates directly to sales, as these two recent examples will highlight.


‘This sauce is ***ing amazing’. Rick and Morty deliver McDonalds marketing gold



Using a line from a cartoon to resurrect a long dead product

Popular shows like The Simpsons, Family Guy, South Park and American Dad! have generated massive cult followings and paved the way for many new adult cartoons to flood the market.

One of the most successful, modern cartoons has been Rick and Morty, a sci-fi rollercoaster fusing clever humour with vulgarity.

In one recent episode, a massively convoluted story arc (typical of this show) ended with the main protagonist declaring he engineered it all just to get some of McDonalds Szechuan sauce.

This was a dipping sauce for nuggets packaged with Happy Meals in the 1990s to tie in with the Disney movie Mulan. It was nothing special and there had been no public outcry for its return.

McDonalds is not the institution it once was, swimming hard against the tide of healthier eating options that are taking vital chunks out of the market share.

So what did they do? Re-release the Szechuan – in VERY limited volumes.

By generating content that used the Rick and Morty brand, and declared openly that the product would be limited, McDonalds enjoyed engagement that went through the roof.


Is this 1992 again? New York shoppers line up to get their own SNES – again




Selling old product as something new again

The great video game war of the 1990s was the stuff of legend. Industry giant Sega had released the Megadrive (Genesis in the United States) to much fanfare.

Hot on their heels, Nintendo launched the SNES (Super Nintendo Entertainment System) in 1992, which sparked the greatest video game war of all time.

Arguments in school playgrounds would turn nasty as the debate over which system was better raged. The two companies leveraged this, declaring open war through advertising channels (Sega does what Nintendon’t was one witty catchphrase).

Now 25 years late, Nintendo has recognised the power of nostalgia by releasing ‘mini’ versions of their NES and SNES consoles. They come pre-loaded with games and are ready to work with modern screens.

Their greatest masterstroke, though, was only making a very limited run of each and telling the fans there would be no more.

This artificial shortage had customers lining up out the door of their local electronics of department store to get one, despite the fact that the software is available for free or very cheaply on computers and modern consoles.


These are just two examples of leveraging pop culture in your business content to gather massive engagement. The key is to monitor current trends, as well as the trends of your target audience. If you can align these with your product, you are onto a winner.



How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports.

Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.




Alan De Leon 




Header image credit: Annie Spratt

How To Reach Millennials With Your Writing



They are young, they are savvy and more often than not, they are cashed up.

Millennials are the new wave of adults who came of age in the 21st century. By 2020, they will also make up 30 per cent of all retail sales.

So it goes without saying that it is critical to reach this audience with your content, but how?



Keep it simple, silly

Time to ditch the elegant prose, verbose descriptors and swags of business jargon – millennials aren’t interested. When it comes to reading, this generation prefers a more casual and informal tone and get turned off by business-speak.


Keep in touch

Weaving in popular culture references is a sure-fire winner. By knowing what the hot movies, televisions shows, games and music is at today (definitely not yesterday), you can use these sources to inject some colour and humour to your articles. This helps you connect with the millennial generation and show that you are in touch with what they like.


Use them as a voice of their generation

There is a latent distrust for business on social media platforms, but millennials are big on testimonials. That means reviews, comments etc from the common person. You can gear your content to ask questions and invite millennials into the conversation. These comments and reviews can also be reverse published to provide a contemporary voice that this generation is more likely to listen to.



Beware the short attention span

Social media and immediate access to data has created a mindset where concentration spans often only last for a matter of seconds. Keep your articles brief, and interject other media forms (images, audio, video) to keep things interesting.


These tips will assist with crafting content aimed at millennials, but the main thing to always remember is to be authentic. This generation can smell b/s a mile away, but gravitate towards businesses that are honest and transparent.




How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports. Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.




Rakhal Ebeli 




Header image credit: Branden Harvey

Harnessing The Power of Social Media Influencers



The digital age has brought with it a new era of celebrities, who are just normal people generating content from their home computers and mobile devices.

On a global front, PewDiePie (yes, that’s his online name) has amassed over 50 million YouTube subscribers simply by playing computer games and offering his insight over the top.

Domestically, mummy blogger Constance Hall reaches an audience in the millions with her grounded, real-world advice and insights.

The influence of the social media elite should not be ignored, and you can leverage it to your business’s advantage.




How to harness influencers

While it is unlikely that PewDiePie would be able to assist you (unless you a game developer) and requests to Ms Hall would like be ignored (she has yet to commercialise her influence beyond her own products), there are many influencers out there who can help your cause.

Blogging has become an enterprise in its own right, with many writers holding significant sway across a raft of industries.

Reviewing, for example, has become a major blogging force. There are writers out there attracting major audiences by offering their thoughts on restaurants, live music, theatre shows and much more.

If you can get them to sing your business’s praises, wonderful. But if you can get them to offer their insights in commentary you can use on your own social media feeds, then you are able to leverage their influence to your advantage.

There are bloggers out there for almost any industry and some have extremely impressive audiences. It is advisable to do your homework and discover the leaders in your field, then invite them in to offer their views.

The best part? Most of them won’t even charge, so you can get invaluable endorsement for the price of a meal or a free sample of your product.





Unlikely influencer: Believe it or not, this bloke (Pewdiepie) has an audience of
50 million from swearing at video games




How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports. Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.



Rakhal Ebeli 




Header image credit: Sticker Mule

Why Brand Awareness Can Always Be Improved


Let your audience guide your push for brand awareness

One of the No.1 reasons organisations will turn to content for their web and social media presence is to improve the image of their brand.

But what happens if that perception begins to slide? There can be many reasons why a business brand can become negative in the online world; news articles, political and social trends and scandals can all tarnish your image.

But the main reason audiences will start to turn against a brand is when they begin to feel betrayed, aka when the brand fails to deliver what is promised or breaches values that its consumers hold close to them.

This doesn’t have to be a major incident. Brands like Subway and Woolworths have recently polarised their markets by aligning themselves with social pushes for inclusion and equality, but a hardline stance isn’t the only thing that can turn an audience away.

So how do you know why your consumers are turning away? The answer is simple – you ask them.



Involving your stakeholders.

Amy Laski is the founder of Felicity PR, who shared her views on brand reputation with Newsmodo. Amy said that by involving the stakeholders, asking them questions and responding, brand strength can be quickly built up.

“Measure your reputation and track it regularly, and, slowly but surely, if you’re doing the right things, you’ll begin to see the needle moving in the right direction,” she said.

When you have worked out what your audience wants to hear, the next step is to determine who is best to deliver the message. Once you know your consumber base’s desires, you can start to work with industry experts and social media influencers to telegraph the information.

The key advice is always ask, don’t tell. And while you are crafting your new strategies, it is important to ask your audience for feedback. Your content production will become a two-way relationship, further strengthening your engagement.



How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports. Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.

03) 8744 9055

How To Improve Your Brand By Simply Listening

When industry giants like Amazon take over, it can be easy to get lost in the jungle.

But it is important for businesses to remember what it is that makes them great, rather than trying to take on a David v Goliath fight they cannot win.

This is especially true for content production, as your brand and personality is how you are going to reach your customers, rather than trying to take on your competition.

Here are some ways you can use your social media to open this two-way diaglogue between your business and consumers to deliver them what they want.

Social listening

Some of the best engagement you are likely to receive with your content is by solving problems. By monitoring your social media feeds diligently, you can discover pain points that your customers have.

This will present you with opportunities to create content that outlines solutions to these pain points, which can be issued out through the same media channels. It shows you are listening and providing a value addition for your customers.

Farm data to provide new products and innovation

Social media channels are also invaluable tool for learning what new products matter to your customers. While it is important to monitor what your competitor are doing, simply emulating them will always leave you a step behind.

Listen to what your customers what, which innovations are going to improve the experience for them. Then you can use your content to telegraph this information and develop strong engagement with your consumer base.

Use content that shows why you are an industry expert

Providing articles isn’t about the hard sell, it is about showing why you are the best option for your customers—existing and new. By following industry trends and innovation and relaying this information you provide content that your audience will want to read, developing engagement and trust. This presents opportunities for click through purchasing and greater traffic to your website and social channels.

How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports.

Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.

Why you should be using LinkedIn as a marketing tool

Using LinkedIn as a marketing tool.. not just an extended resume

When it comes to social media, LinkedIn can sometimes be the forgotten child.

It is a handy networking tool for professionals, as well as a great platform for employers to screen prospective employees.

But there are LinkedIn users reaping in thousands of clicks and raising their profile dramatically.

The key to this engagement? LinkedIn Marketing Solutions Managing Director and Head of Enterprise APAC Matt Tindale says it all comes down to: “great, great articles.”

The 2017 list of top profiles include the likes of; National Australia Bank Chief Marketing Officer Andrew Knott, Qantas EM Group Brand Marketing/CMO Stephanie Tully and The Goodyear Tire & Rubber Company Brand Manager Cavan Brady.

Tindale said all of these users shared great content to lift themselves to the top of the pile.

“They get engaged. They actively use the platform, a lot of them are writing and sharing great content,” he said.

“Secondly, they’re creating their own content. They’re writing long form posts, anywhere from a couple of hundred words to longer, and they’re great, great articles. They are the voice of the industry.”

LinkedIn is THE marketing tool for business

While Facebook and its little brother Twitter dominate the social media world in the private sector, there is little doubt that LinkedIn rules the roost in the business world.

According to LinkedIn 80 per cent of B2B marketing leads sourced from social media platform come from their platform.

And this greater exposure comes at a much greater cost, with LinkedIn reporting that their sponsored content is 28 per cent cheaper than Google Adwords.

Content is the key to this engagement, which proves that this platform is one that can’t be ignored when it comes to business marketing.