Listen in to this week’s episode of our Brand Storytelling podcast with Chris C. Anderson for an informative step-by-step guide to defining your digital media strategy and bringing your brand up to speed on the latest trends in technology.

Roughly 9 years ago, Seth Godin said content marketing “is all the marketing that’s left.” Today, with the rise of ad blocking, the benefits of content marketing still prove his statement. It’s more than a tactic, or even strategy, but rather, a mindset. 

Stuck scratching your head about whether to go with Squarespace and WordPress? Both have desirable features the other doesn’t. We broke down the pros and cons of each and declare a winner.

The Super Bowl is considered the biggest day in advertising, where brands can potentially reach more than 100 million viewers.

Growth in the digital music industry is abundant, yet profits are absent from virtually every company. SoundCloud, the cash-strapped music streaming business, reported last year’s losses increased at a faster rate than revenue growth.

It has been an emotional journey as Apple’s iPhone turns 10 this year. Hailed as a device that sparked the smartphone evolution, the iPhone has had far-reaching effects on business and marketing.

Did you know that Barack Obama has published on Medium since 2014? More recently, big media and global organisations have also jumped on board, such as the World Economic Forum, United Nations, ABC (Australia).

Earlier this year, Nintendo had a comeback with the smash hit Pokemon Go developed by Niantic. Riding high expectations, the company known for consoles and console-based games has recently released its debut smartphone game.

When it comes to content marketing, or anything marketing, large corporations have the upper hand over cash-strapped start-ups. However, the smaller players have fewer short-term constraints and bureaucratic layers. How do they play these to their advantage?

Christmas is the time that people take time off work to enjoy the festivity. But the lead-up to the holiday is usually a race for both consumers and brands, writes Linh Dao.

There are many ways you can build authority as a writer: deliver quality work on time, charge premium prices, and develop a personal brand to just a few name. However, many writers overlook one important element: identifying a core area of expertise, writes Rachel Kurzyp.