Listen in to this week’s episode of our Brand Storytelling podcast with Chris C. Anderson for an informative step-by-step guide to defining your digital media strategy and bringing your brand up to speed on the latest trends in technology.
Roughly 9 years ago, Seth Godin said content marketing “is all the marketing that’s left.” Today, with the rise of ad blocking, the benefits of content marketing still prove his statement. It’s more than a tactic, or even strategy, but rather, a mindset.
Growth in the digital music industry is abundant, yet profits are absent from virtually every company. SoundCloud, the cash-strapped music streaming business, reported last year’s losses increased at a faster rate than revenue growth.
Did you know that Barack Obama has published on Medium since 2014? More recently, big media and global organisations have also jumped on board, such as the World Economic Forum, United Nations, ABC (Australia).
Earlier this year, Nintendo had a comeback with the smash hit Pokemon Go developed by Niantic. Riding high expectations, the company known for consoles and console-based games has recently released its debut smartphone game.
When it comes to content marketing, or anything marketing, large corporations have the upper hand over cash-strapped start-ups. However, the smaller players have fewer short-term constraints and bureaucratic layers. How do they play these to their advantage?
There are many ways you can build authority as a writer: deliver quality work on time, charge premium prices, and develop a personal brand to just a few name. However, many writers overlook one important element: identifying a core area of expertise, writes Rachel Kurzyp.
What does the future of journalism look like? How are the world’s leading publishers adapting? How are freelancers operating in this globalised world? We spoke to researcher and Assistant Professor, Lea Hellmeuller, to delve into these questions and more.
Arnie Kuenn is the CEO of Vertical Measures – a content and SEO company in Arizona. He joined us on Brand Storytelling to talk about this thing he calls the content slog. We discuss what it means and what you should do about it.
This week on Brand Storytelling we spoke to Tim Wililams, the CEO of Onalytica. Onalytica is an influencer marketing platform based in London. They help brands and agencies identify and connect with relevant social influencers.