Whether you are for, or against Trump, or don’t even think about him because all this drama is happening way over in America; the fact that political troubles and government instability does indeed affect us and the world we live in.

Listen in to this week’s episode of our Brand Storytelling podcast as Adam Ferrier; founder of Melbourne-based Thinkerbell and a consumer psychologist looks at how brands can “train” their audience and customers based on marketing tactics.

Have you got a huge twitter following? Does your Facebook pages have plenty of likes? Well, these numbers may not mean what you want to, or hope that they mean. We look at why social media metrics need to really focus on who’s interacting with your brand.

Listen in to this week’s episode of our Brand Storytelling podcast as Danika Johnston; a Content Marketing Leader and the authority on marketing strategy, explains why creativity and knowing your audience is importing when curating content.

With so many new words being used, hashtagged, and ‘trending’ on social media; we take a look at which ones are worthy of being added to the Oxford Dictionary for 2017.

Listen in to this week’s episode of our Brand Storytelling podcast as Michael Brenner talks how brands can create loyal bonds with their audience through the power of digital, and content marketing.

Celebrities versus the media is a tale older than time itself (maybe, not quite.) Whether we’re singing their praises or scornfully condemning them, those in the spotlight are no longer sitting back and “waiting for it all to blow over” when it comes to ‘news’ about them.

With the World Business Forum all wrapped up, we picked out our favourite highlights from these Keynote Speakers. ‘Live in a state of permanent BETA.’

With Day Two of the World Business Forum all wrapped up, we run through what we’ve learned, the fantastic insights from these Keynote Speakers and how you can implement them to ‘Live in a state of permanent BETA.’

With Day One of the World Business Forum all wrapped up, we run through what we’ve learned, the fantastic insights from these Keynote Speakers and how you can implement them to ‘Live in a state of permanent BETA.’

Listen in to this week’s episode of our Brand Storytelling podcast as Jonathan Creek talks video content; and the how’s and why’s of it becoming viral.

Have you gotten onboard with SnapChat yet? If not, why not? Some of the world’s biggest brands are using this face-to-face tool to connect with their audience on a raw, authentic level.