You could say Thrive Global started when its founder, Arianna Huffington broke her jaw 10 years ago. After taking her daughter around college campuses all day, she was working at her desk when she felt a chill. She got up to grab a sweater and collapsed, hitting her head on the desk.
Attending industry conferences is a great way to grow your network, learn something new and get inspiration for your work. But with so many marketing events in Australia, how do you know which one is worth your time and money?
Disruption, strategy and reinvention were the buzzwords at this year’s World Marketing and Sales Forum in Melbourne. With a selection of the top thinkers in marketing and sales presenting at the event delegates from all industries converged on the bustling Town Hall.
Data is the lifeblood of the information age and by analysing it companies can understand their operations better, drive innovation, and generate more revenue. Matt Kuperholz is known by his clients as the ‘data whisperer’, some even say he ‘dances with data’.
Don Peppers is widely recognised as one of the world’s most prominent customer-focused business strategy experts. Since 1993, he has been at the cutting edge of the customer experience collaborating on 11 books and founding a consultancy.
In 2003, 30 men were given 30 days to grow the best moustache they could in the name of a good laugh. The organisers were amazed at the conversations ‘the mo’ inspired and the frivolity gave way to serious discussions about men’s health – and so, the Movember Foundation was born with Adam Garone playing the part of ‘Chief Mo Bro’.
Just as the Kevin07 campaign turned to Myspace to attract the youth vote in Australia, Barack Obama’s 2008 Yes We Can campaign saw ‘New Media’ as a key battleground for engagement — At just 24, Rahaf Harfoush joined Yes We Can’s New Media Team in a move that would prove to be her big break.
Kristina Halvorson is one of the most influential voices in content strategy. She’s started her own company, has her own podcast, and founded her own conference — she’s written the book on content strategy, literally.
The world’s sporting capital played host to the 2016 Asia-Pacific Sports Analytics Conference, where delegates and participants welcomed pioneers and industry thought-leaders and beckoned in the future of sports technology and engagement. This year the spotlight was on fan engagement, data science and sports technology.
Delegates attending the World Business Forum in Sydney last week were given plenty of advice on how to improve their skills and prepare for the future in a rapidly changing business world that’s being disrupted from all sides.