An average social media user has a presence on five different platforms. Around 2.1 billion people or 30% of Earth’s population, are active on social media. The staggering growth of platforms such as Facebook, Snapchat and Instagram has prompted brands to create accounts on as many channels as they can, writes Linh Dao
The sheer amount of available content is increasing our tendancy for confirmation bias. But digital disruption also creates opportunities for those who want to explore the unknown and share the postitive.