Brand Storytelling holiday special: Brian Smith – UGG

On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name. 

Rakhal also discusses the role of Christmas in the marketing calendar and how marketers have to find that balance between storytelling, building a business and engaging through effective marketing.

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Download the episode here

In this episode: 

  • The Story of Ugg
  • What’s in a name – when branding is everything
  • Telling your brand story to build loyalty and engagement


Brian Smith – Speaker

How he turned UGG into a successful company

Book: The Birth of a Brand