
- Client Name: NBL
- Industry: Sports
- Overall Objectives: The NBL needed to provide up-to-the-minute, exclusive and authoritative coverage for NBL fans in order to increase engagement and attendance, helping to instil passion in fans as they seek to rebuild the league.
- Campaign: N/A
- Domain: http://nbl.com.au/
- Content Hub: N/A
CHALLENGE:
The NBL needed to provide up-to-the-minute, exclusive and authoritative coverage for NBL fans in order to increase engagement and attendance, helping to instil passion in fans as they seek to rebuild the league.
SOLUTION:
Newsmodo provided full scale, live reporting on the games, delivered within 30minutes after the conclusion of the game. Newsmodo connected the NBL with reliable journalists around the country, including in regional areas and neighbouring New Zealand.
RESULTS:
The primary challenge of providing premium sports coverage is managing the logistics and ensuring the coverage is well organised and communication is fluid. Newsmodo’s experience managing complex projects allowed them to manage this with aplomb.