Have you ever stopped to think about what your digital footprint says about you? What story does the lineage of images, posts and conversations you’ve had over the years on LinkedIn, Facebook, Twitter, Instagram… the seemingly endless list of social channels most of us exist play on… how has our engagement on them shaped the way we are viewed by those who know us, those who don’t and some who may be looking to in the near future.
It’s no secret too that happy staff make for a better work environment, are more productive and are ultimately committed to the cause. And the flow on from that can often be even more powerful. The collective ‘story’ that your staff tell about your business is often the biggest determinant of brand sentiment in market. There is no more powerful brand advocate than those who work within the organisation day in and day out. They, willingly or not, are living and breathing representatives of your narrative… and to the earlier point, those stories are now playing out in so many ways and on so many different platforms. Imagine the reach if every one of your staff shared the business’ inspiring story on every platform, every day!
So how can we help our employees enjoy more enriching careers, be happier with what they do and ultimately act as positive influencers for our business in market? Our guest on this episode Dr Lindsay McMillan is working on a project that is aimed at doing just that.
Newsmodo CEO Rakhal Ebeli discusses how employees are your first and foremost marketing tool—so get ready to write some internal memo’s to the self and pump up that morale.
Download the episode here
In this episode:
– Employee advocacy, is it the right way for brands to ‘advertise’ themselves
– What issue that is most often overlooked
– Strategies you can implement in your workplace
About the guest:
Dr Lindsay McMillan is a leading academic, thought leader and social commentator about all things HR and life in the Aussie workplace; Dr Lindsay McMillan is the Managing Director of Reventure Ltd and for several decades, has continued to shape the landscape of our work lives. He is a recipient of an OAM for services to Australians with disabilities through a range of health organisations and employee assistance programs. He is a Churchill Fellow and a recipient of a Rotary International Foundation Fellowship.