Facebook moves to abolish organic marketing
When it comes to social media marketing, boosting your best content has become fairly essential on the Facebook platform.
But in the future this could become absolutely critical, with the social media giant starting to trial moving non-promoted posts out of its newsfeed.
This new system is already being experimented with in six countries, although it has yet to reach Australia.
If it is successful, it will be rolled out in more countries around the world and could change the face of social media marketing as we know it.
What it means for engagement
If your business does not use paid promotion, the results could be catastrophic.
Already, in the trial countries, pages are experiencing a 60 to 80 per cent fall in their engagement ratings.
Slovakia is one of the nations where this is being rolled out and a journalist in that country said the impact had been immediate.
“Pages are seeing dramatic drops in organic reach,” Filip Struhárik said.
“The reach of several Facebook pages fell on Thursday and Friday by two-thirds compared to previous days.”
Facebook said in a statement that the move was to engage consumers with the posts ‘they find most meaningful’.
“People have told us they want an easier way to see posts from friends and family, so we are testing two separate feeds, one as a dedicated space with posts from friends and family and another as a dedicated space for posts from Pages,” the statement said.
So, which posts should I be boosting?
It can be an expensive process to boost every single post you put up.
There is no magic formula to know which ones will be the most successful, but there a few simple rules you can follow.
Ensure your timing is right, give the post a chance to breathe organically before trying to inject new life into it. While we still have organic reach, trial posts for a few hours and see if they need a paid boost or not.
When it comes to choosing which posts to boost, always aim for the ones that will garner the most engagement.
These are the hero pieces that really talk to your consumer base, as well as encourage them to talk back.
Facebook Marketing .. Friends or Foe?
Header image credit: Rami Al-zayat