Finding and implementing scalable content solutions


When it comes to marketing, there’s no ‘one-fits-all’ option that will be beneficial to every brand, and every company. That’s why there’s there’s so much information out there about what you need to do, how you need to do it, different avenues and trials to experiment with to see what fits with your brand and its audience.

If you Google ‘marketing 101;’ there’s over 27 million results. You’ve got Business marketing, Content marketing, social media marketing, digital marketing, influencer marketing, email marketing, millennial marketing… it goes on and on. There are literally hundreds, if not thousands, ways you can go about marketing your brand and communicating with your audience.

We’ve got marketing specialist Tyson Cobb with us to help explain how we can identify and implement a scalable content marketing solution that moves the needle on those key metrics that matter.

Newsmodo CEO Rakhal Ebeli discusses the way you can convince and convert your audience by building a clear roadmap; and mapping that plan out by understanding your audience first.



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In this episode:

– How small brands can empower themselves to think big

– Mapping out your strategy but understanding your audience

– Scalability and solutions


About the guest:

Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses approach scalability by putting favour on side-by-side marketing; and develops digital and content driven experiences for businesses.

To keep up-to-date with his happenings and daily musings – follow him on Twitter @TysCobb