In this day and age, we are no longer relying solely on computers for our online needs. Mobile content is dominating in an ever expanding and on-the-go society; so what can you do to ensure your material is actually being read, and not just glanced over?

This year, 35% of Australian marketers rated their content marketing as sophisticated/mature – a 5% increase from 2015. Most of them (42%) also believed their organisation’s approach to content marketing is somewhat more successful than last year.

Major league sports are big businesses. The top revenue-making leagues are from the US, including the “Big Four” (NFL, MLB, NBA and NHL). With millions of fans to please, particularly the millennials, these leagues are increasingly stepping into new marketing avenues. 

Ever wondered how freelancers juggle all their work commitments and still manage to have a life? Writer and Communications Consultant Rachel Kurzyp shares how she does it.

Not that long ago, Pokemon Go has caused a stir with an augmented reality game, which excited both consumers and brands. What about another emerging technology – virtual reality, writes Linh Dao.

Writers block is every writer’s worst nightmare. And it always seems to strike when there’s an important deadline looming. Don’t wait for the last moment to find inspiration. Instead, take a few minutes every day to fill up your ‘ideas bank’, writes Rachel Kurzyp.

Whether you’re just starting out or have been blogging for a while, you may be wondering where all the readers are. Writers are often told to just write great content and the readers will come, writes Rachel Kurzyp. 

This year’s Olympics is forecast to be the most watched online ever, and also the second “social media Olympics”, after the London 2012 Games marked the exponential growth of this channel, Linh Dao writes.

Writing for humans helps “spiders” (that crawl the web) and vice versa. If you are only writing for one side of the equation, you are not playing the SEO card correctly, writes Linh Dao.