In this day and age, we are no longer relying solely on computers for our online needs. Mobile content is dominating in an ever expanding and on-the-go society; so what can you do to ensure your material is actually being read, and not just glanced over?
This year, 35% of Australian marketers rated their content marketing as sophisticated/mature – a 5% increase from 2015. Most of them (42%) also believed their organisation’s approach to content marketing is somewhat more successful than last year.
Major league sports are big businesses. The top revenue-making leagues are from the US, including the “Big Four” (NFL, MLB, NBA and NHL). With millions of fans to please, particularly the millennials, these leagues are increasingly stepping into new marketing avenues.
Writers block is every writer’s worst nightmare. And it always seems to strike when there’s an important deadline looming. Don’t wait for the last moment to find inspiration. Instead, take a few minutes every day to fill up your ‘ideas bank’, writes Rachel Kurzyp.
Whether you’re just starting out or have been blogging for a while, you may be wondering where all the readers are. Writers are often told to just write great content and the readers will come, writes Rachel Kurzyp.
This year’s Olympics is forecast to be the most watched online ever, and also the second “social media Olympics”, after the London 2012 Games marked the exponential growth of this channel, Linh Dao writes.
The social networking giant rolled out Instant Articles for every content producer last month. Some have been quick to point out Facebook’s blatant attempt to “lock in” publishers and brands; while others see this as a ripe opportunity, writes Linh Dao.
Why is it that some brands are able to use content marketing to build a community, stay relevant, increase profits and tell good stories while others get lost in the sea of sameness, writes Rachel Kurzyp.
From Coachella to The Ellen Degeneres Show to Dunkin’ Donuts to Adidas, all kinds of big brands have been playing around with live streaming. And that’s a good thing for the rest of us, writes Rachel Kurzyp.
What does the future of journalism look like? How are the world’s leading publishers adapting? How are freelancers operating in this globalised world? We spoke to researcher and Assistant Professor, Lea Hellmeuller, to delve into these questions and more.