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This year, 35% of Australian marketers rated their content marketing as sophisticated/mature – a 5% increase from 2015. Most of them (42%) also believed their organisation’s approach to content marketing is somewhat more successful than last year.
Major league sports are big businesses. The top revenue-making leagues are from the US, including the “Big Four” (NFL, MLB, NBA and NHL). With millions of fans to please, particularly the millennials, these leagues are increasingly stepping into new marketing avenues.
Ever wondered how freelancers juggle all their work commitments and still manage to have a life? Writer and Communications Consultant Rachel Kurzyp shares how she does it.
Not that long ago, Pokemon Go has caused a stir with an augmented reality game, which excited both consumers and brands. What about another emerging technology – virtual reality, writes Linh Dao.
Writers block is every writer’s worst nightmare. And it always seems to strike when there’s an important deadline looming. Don’t wait for the last moment to find inspiration. Instead, take a few minutes every day to fill up your ‘ideas bank’, writes Rachel Kurzyp.
Whether you’re just starting out or have been blogging for a while, you may be wondering where all the readers are. Writers are often told to just write great content and the readers will come, writes Rachel Kurzyp.
This year’s Olympics is forecast to be the most watched online ever, and also the second “social media Olympics”, after the London 2012 Games marked the exponential growth of this channel, Linh Dao writes.
Writing for humans helps “spiders” (that crawl the web) and vice versa. If you are only writing for one side of the equation, you are not playing the SEO card correctly, writes Linh Dao.
Need inspiration? Don’t know what content marketing trends to follow? Want to know how the top brands are using social media? Rachel Kurzyp has the answers.
YouTube has just launched its premium YouTube Red subscription service in Australia and is expected to shake up the video-on-demand (VoD) market, says Rachel Kurzyp.
The social networking giant rolled out Instant Articles for every content producer last month. Some have been quick to point out Facebook’s blatant attempt to “lock in” publishers and brands; while others see this as a ripe opportunity, writes Linh Dao.
Why is it that some brands are able to use content marketing to build a community, stay relevant, increase profits and tell good stories while others get lost in the sea of sameness, writes Rachel Kurzyp.
From Coachella to The Ellen Degeneres Show to Dunkin’ Donuts to Adidas, all kinds of big brands have been playing around with live streaming. And that’s a good thing for the rest of us, writes Rachel Kurzyp.
As they say, when one door closes another opens and so it has always been in my life as a financial journalist and editor.
Freelance journalist Mark Howard outlines his previous experiences and how they built his profile as a journalist.
Find out more about Newsmodo and what it’s like to freelance with us.
What does the future of journalism look like? How are the world’s leading publishers adapting? How are freelancers operating in this globalised world? We spoke to researcher and Assistant Professor, Lea Hellmeuller, to delve into these questions and more.
Create compelling, engaging, viral content. Understanding the goal is easy. Reaching it is harder. By Melissa Kitson.
While few doubt the value of good content, there are scarce guidelines on how to actually create interesting, shareable content.
To provide some guidance, Newsmodo has put together a few dos and don’ts of brand publishing.
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words, writing, seo, mobile-friendly
Rakhal Ebeli
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blog-for-freelancers
words, writing, seo, mobile-friendly
Rakhal Ebeli
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blog-for-freelancers
words, writing, seo, mobile-friendly
Rakhal Ebeli
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blog-for-freelancers
words, writing, seo, mobile-friendly
Rakhal Ebeli
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In this day and age, we are no longer relying solely on computers for our online needs. Mobile content is dominating in an ever expanding and on-the-go society; so what can you do to ensure your material is actually being read, and not just glanced over?
blog-for-freelancers
words, writing, seo, mobile-friendly
Rakhal Ebeli
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blog-for-freelancers
words, writing, seo, mobile-friendly
Rakhal Ebeli
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