How to write blog posts that drive traffic (and money) to your website

by Phoebe Chongchua

Susannah Birch has 30 different websites and 500,000 views per month across them. She’s learned to monetize them and find the simplest way to write blog posts that drive traffic to her sites.  

She has been so successful in monetizing her websites that they can, at times, bring in money without her lifting a finger. 

“I’m closing in on $2,000… sometimes I might go a whole month or two without writing a single word,” says Susannah.

So what’s the key to her website success?

“Ask the question and give them what they need on one page,” explains Susannah.

That’s been one of her key writing strategies that helps her earn money and traffic to her blogs. When writing the article, assume that the readers haven’t and won’t read anything else on your website. Instead, make the article the sole source of the information the readers were hoping to get.

She also says don’t believe everything you hear and read about writing blog posts. Follow those who are getting results.

“There are all these people out there saying Google says, ‘You’ve got to do this, you’ve got to do that.’ Basically, I break a lot of Google rules,” says Susannah.

Surprisingly, Susannah says her success doesn’t come from the advice you’ve likely heard on nearly every content marketing blog.

“I don’t believe in fresh content and posting regularly. I like duplicate content. I make good money off of duplicate content. I love automating everything, it’s great.”

As shocking as this sounds, Susannah, has found a way to be very successful with her online writing. Listen to the podcast for all the details.

Here are Susannah’s top suggestions for super-charging blog content.

Get to know your target audience

Join groups and communities online so you can understand your target audience. Often you’ll find that the questions being asked in these forums are very different from what bloggers are writing about. This creates an opportunity for you to address their unanswered questions.

Use Google Suggests instead of Google’s Keyword Planner

“You go into Google and there is a drop-down box with all these different questions in it when you start typing and the cool thing about these questions is all of them are ones that people are regularly Googling,” explains Susannah.

By clicking on the suggestions you can see the results of the highest-ranking content, explore the competition, and come up with a different and unique angle.

Write long- form posts that give in-depth answers to questions

“People don’t Google answers, people Google questions,” says Susannah. Putting questions in your blog post titles and writing listicles with some content are both excellent strategies to increase organic search engine traffic.

Pick topics that have low competition

Research blog post content by using Google Suggests to see what types of posts exist and are performing well. Make sure your blog post gets to the point on that topic and delivers relevant answers so readers are satisfied when they’re finished with the article.

Have a great title

This is the first thing people see and will determine if they’ll click your content. “In my opinion, the title of the article is 75 percent of your Search Engine Optimization, at least, and it’s one of the most important things,” says Susannah.

Always use images with your blog posts

Susannah adds her titles of her blog posts to the images. This ensures that the content will likely be shared on social media platforms such as Pinterest and Instagram that are designed for photos.

“Having the title on the image is a great way to get click-throughs.”

Don’t promote your blog post until you know it works

“To me that’s like having $200 in your bank account and going around to every bank manager and [saying], ‘What’s the best interest rate you can give me on this money?’ Whereas I say, wouldn’t you rather have $10,000 or $100,000 in your bank account because when you approach a bank manager they’re more likely to offer you a good interest rate and you’re not going to get a few cents in interest—you might be making serious money in interest,” explains Susannah.

Two things should happen before you promote your content: have a good amount of content on your blog (approximately 70-100 articles, depending on the topic) and know what people want to read that content.

“I’m a really lazy writer. I write something, make it great, and if it’s going well in six months, I might actually bother to promote it seriously,” says Susannah. 

Find out more about Susannah Birch


Susannah is a freelance journalist, SEO copywriter, blogger and certified birth doula. She also works at an electronic medical referral startup, owns a popular pregnancy website called Trimester Talk, and is the Australian Regional Ambassador for a social app called MomCo.