Is Branding Really That Important?



According to BusinessCollective there are 7 Key components to what goes into the making of a great brand. From creating a tagline, to standing out from the crowd, all the way to developing your company culture, there are over 500 million search results if you want to know how to build a brand.

Conflicting information, outdated tactics, or cookie cutter techniques can not only start you off on the wrong foot, but could do more harm than good. So what is branding? Why is it important to your business?

As we’ve discussed before, your brand is what consumers recognise about you, whether it’s the colour of your logo, your motto or the guy in charge of your social media accounts creating an online sensation … branding is a big deal and can’t be ignored.

But what has changed in the last 3 years? 3 months? 3 weeks? With the growth of social media, content marketing, and everything else at our fingertips, we can now be closer to our customers than ever before, an opportunity and a challenge all at once. It’s the double edged sword that can often make, or break your brand reputation.

So, how do we really understand what’s going on in our community? Richard Curtis shares his knowledge and his trade secrets so you can start putting forward stories and other value adding material that really hits the mark.

Newsmodo CEO Rakhal Ebeli takes a look at how consumer knowledge and the flood of information available to audiences can have a massive impact on the perception of your brand, and how well it’s received.





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In this episode:

  • What is the relevance of a brand?
  • Working smarter, not faster
  • How to future-proof your brand


About the guest: 

Richard Curtis is the CEO for Asia Pacific, of FutureBrand and a branding and marketing expert. He specialises in building businesses through his unique combination of commercial insight and creative thinking, combined with his specialist focus on private equity, venture capital, M&A and business transformation. 

To keep up-to-date with his happenings and daily musings – follow Richard on Twitter @Radarblur


Contact Richard Curtis ..

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 Is Branding Really That Important?




Header image credit: Sticker Mule