For thousands of years, stories of the dreamtime have been passed down through countless generations. Messages, that held great meaning, beliefs and teachings. Recounted orally, and etched on rock walls, just as, on the opposite side of the globe, the Egyptians scripted their hieroglyphics too.
Storytelling has the amazing ability to bridge history, to bring together communities and to bond. Whether in packed amphitheatres showcasing live-stage performances throughout the roman empire, through songs and nursery rhymes passed down through families, or movie theatres screening the latest blockbusters… now our stories can be told on so many platforms and in so many ways.
So with literally, billions of stories being told every day around the world across so many platforms, how do we make sure it’s our story that gets heard? How do we get people to actually notice us, and listen to what we’re saying? We have with us a professional storyteller, David Leser who will help us understand the modern-day storyteller and how it potentially differs from what we know, and what we’ve grown up with.
Newsmodo CEO Rakhal Ebeli will discuss the challenges we face in this modern age where we have almost too many tools at our disposal; and how you can know what’s going to work for you and your brand?
Download the episode here
In this episode:
– How storytelling has changed throughout the ages
– The importance of storytelling
– Showcasing your brand using storytelling
About the guest:
David Leser was born in Montreal and grew up in Sydney. He is a multi-award winning journalist who has worked in Australia, North America, the Middle East, Europe and Asia for the past 38 years. He is the author of six books, his latest which was shortlisted for Australia’s 2015 National Biography Award. He was awarded a doctorate in the Ethics of Memoir in 2017.
To keep up-to-date with his happenings and daily musings – follow him on Twitter @DavidLeser