We are entering the busiest time of year for marketing events in Australia. With so many options across so many different aspects of marketing, it can be difficult to determine which events you should put your pennies towards.
If you work in content production or marketing, the following events are where you need to be. They provide invaluable networking opportunities and are one of the best ways to learn about the most successful businesses and people in the industry. These events take place around Australia, predominately in Melbourne and Sydney (plus a few outstanding overseas additions).
The Brand Forum 2016
When: February 24 – February 25
The Brand Forum 2016 is a two-day essential brand marketing event, bringing together 350 in-house marketing executives from all sectors of the economy for a forum discussion about the importance of brand strategy and marketing in business strategy.
MediaSocial 7 – Featuring Jeff Bullas
When: February 25
An exclusive event for marketing professionals to grow their networks and stay on top of the latest developments in digital media, technology and marketing. This event is for any professionals in the fields of public relations, marketing, advertising, media, technology enthusiasts and media relations. MediaSocial 7 will showcase a presentation by industry marketing thought leaders giving their insight into different technologies, media channels and how to best utilise them.
Interactive Minds: Marketing to Millennials
When: March 3 – March 4
Where: Brisbane, Melbourne
Millennials are causing marketers around the world to sit up and pay attention. Already the largest demographic by size and dominant in the workforce, this group is accountable for over a trillion dollars in purchasing power worldwide. Join Anne Gherini, Head of Marketing at StumbleUpon, to discover why the millennial audience is vital and how you can reach and engage with them online.
Content Strategy Masterclass
When: April 19 & 20
This 2-day practical & interactive masterclass is designed to offer unambiguous & clear steps to designing, documenting, implementing and improving a content strategy. Facilitated by Progress Media.
ADMA Data Day 2016
When: April 27 – April 29
Where: Sydney, Melbourne
Data Day 2016 will bring you a stellar line-up of global and local speakers, covering themes that focus on how to streamline automation to painlessly deliver best-performing results. It will also explore ways of using technology in new and innovative ways.
The World Business Forum
When: May 25 & 26
For eleven years the World Business Forum has been a source of inspiration, learning and transformation for leaders looking to build better businesses and a better world. In events around the globe, business icons, global leaders, brilliant minds and legendary CEOs gather to discuss the issues and trends that are shaping the future of business.
Richard Branson will be the headline speaker for 2016, leading an expert line-up of guests and topics:
Chris Gardner – Perseverance
Mauro Porcini – Marketing
Nicholas Negroponte – Innovation
Robert Kaplan – Performance Management
John Mattone – Leadership
Tamara Erickson – People
Rita McGrath – Strategy
CEO Panel Discussion – CEO of NAB, CEO of CSR
When: June 7 & 9
Mumbrella360 is the national conference of media and marketing publication Mumbrella. Mumbrella360 offers an intensive two-day immersion into the latest thinking and best practice across the entire media and marketing landscape.
Adobe Digital Marketing Symposium
When: July 26
With inspiring keynotes and breakout sessions presented by digital marketing leaders from around the region, you’ll gain expert insights into the fast-moving world of digital marketing.
ADMA Global Forum
When: Dates TBC
ADMA Global Forum is the two-day conference that brings together the global leaders that are changing the world of data-driven marketing, media & advertising and the leader brands and case studies on: Content, Customer Acquisition, Customer Retention, B2B Marketing, Data-Driven Marketing, Tech Trends and Media.
iMedia Brand Summit
When: Date TBC
The iMedia Brand Summit is an intimate environment for senior brand marketing executives to converge, debate and discuss the major strategic issues they face in marketing.
Content Marketing World
When: September 8-11
Where: Ohio, US
Content Marketing World, established by the Content Marketing Institute, is the biggest content marketing event of the year. Here you can learn from the biggest and brightest in the industry.
Annual Brand Leadership Summit
When: October 6 & 7
Where: California, USA
The Annual Brand Leadership Summit is all about brands that are influencing culture as we know it. Working with the world’s top brand marketers who reveal their real-world learning and insights, you’ll discover how to harness the power of strategic storytelling, community architecture, and the latest social and mobile technologies to lead business, shape culture and better our world.
When: November 5
Australia’s only branded content and entertainment festival, BeFEest will bring you the best branded content of the year. Learn about the brands or agencies who cre
ated it, and why they were successful.
World Marketing and Sales Forum
When: November 8 & 9
The World Marketing and Sales Forum aims to provide you with an update of the most relevant topics delivered by experts in marketing and sales. Disrupting your business enables revolutionary changes across industries and throughout every sector of business.