How much video content do you consume each week? If you think about it, it’s the medium that engages the most senses and yet we can consume it with the most ease. Whether you’re on a train or the treadmill, we all take in video at different points of the day. In 2017, video accounts for 74% of all online traffic, with more than 55% of us watching it in some form every day. Some statistics show that using video on a landing page can increase conversion by up to 80%.
Most recently this year, LinkedIn started trialling a video feature where some “beta-users” could publish videos directly to the platform without having to upload them to YouTube first; as was the previous process. And as you’ve probably noticed, now that they’ve opened up the feature (announced by Pete Davies on August 22nd) to all users it has completed exploded and almost dominated the content being shared.
As well as the traditional posts and articles you could add and share on LinkedIn, we now have a completely new medium to take advantage of. As we covered off on in a blog post last week (bit.ly/linkedinvideo-howto) there are already numerous tips and tricks to recording your own video whether it’s factoring in the length, adding subtitles or some basic editing, to the content and topics you cover, the one consistent piece of advice is authenticity.
According to our guest String Nguyen, your LinkedIn connections and audience are looking for you to be as personable and authentic with your videos so they can learn something from you, or join you on your journey .. whatever it may be, just be you.
Newsmodo CEO Rakhal Ebeli discusses creating vlog content that moves the needles on your personal brand authority and how to set yourself apart from the other thought leaders in your space.
Download the episode here
In this episode:
– Using video to build your personal brand
– The future of video
– Leveraging LinkedIn to stand out from the crowd
About the guest:
String Nguyen is No. 1 “Top Video Personal Brand LinkedIn” as well as the Video Content Creator and Producer at StringStory Media. She’s amassed a huge following since jumping on the LinkedIn bandwagon in August with her daily video and written content on the #StringStory chain. Her passion is educating her audience and sharing knowledge with those willing to listen.
String is hosting a FREE workshop later this month all about growth hacking your LinkedIn, creating organic inbound traffic and how to pull people to you. Head here to reserve your space – LinkedIn is the new Facebook