What does ‘content’ actually mean?


What defines us, who we are, what we do and how we engage with the world around us? Have you ever stopped to think about that?  Do you define who you are, or do those around you dictate the person you have become… do you think one thing and act another, or are you your own entity and do as you think and act as you do?

Similarly, what makes us connect with the pillars of our lives? Family.. That’s an obvious one. Our job.. Maybe? Our career… hopefully. What about content? What IS content? Do you ever sometimes stare at a word and the longer you look at it the more unfamiliar it looks and feels?

According to 25 Thought Leaders content can mean written articles, photographs, videos and infographics, and even tweets. “Content marketing is what makes all those consumable pieces of information work for you, or your brand in a cohesive way.” So once we have all of those pieces, what do we do with them?

Well if you’re ready to make history, and establish a cultural movement with your brand; listen up and take note as Julian Mitchell discusses what has been learnt from media and marketing, and what lays in store for us in the not-so-distant future

Newsmodo CEO Rakhal Ebeli looks at how content has transformed brands; by not just creating ‘moments’ but ‘milestones’ and ‘movements’ that have ended up changing their industry and resonating with audiences for years to come.



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In this episode:

– What content means for you and your brand

– How content can impact your audience for years to come

– Using content to design culture


About the guest:

Julian Mitchell is an award-winning content creator who’s worked for The Huffington Post, developed and launched Complex Hustle; and now he’s over at Forbes cooking in the content kitchen and making things happen. He teaches brand writing and content marketing for MediaBistro, showing digital marketers how to tell impactful stories and build meaningful brands.

To keep up-to-date with his happenings and daily musings – follow him on Twitter @AllThingsMitch