World Marketing and Sales Forum Preview

“Our mission is to change your way of thinking in order to create a new path whilst better connecting with your customers, with refined purpose.” – World Marketing and Sales Forum

A selection of the world’s leading marketing and sales disrupters will be sharing their industry insights at the Melbourne Town Hall on November 8th and 9th.

At the third World Marketing and Sales Forum you will hear, how:

  • Reinvention is key to longevity.

  • To build customer relationships and deliver better customer experience.

  • Digital trends are disrupting business.

  • Data is increasing the effectiveness of marketing in large companies.

  • To build the foundation of an iconic brand.

  • To align your organisation to one strategy.

This year WMSF will change your thinking, provide you with the inspiration you need to create a new path and put you on the path of better connections with your customers.

Here’s a little about the some of the speakers:

Adam Garone, the man behind Movember will be speaking about Social Movement

In 2003, 30 men were given 30 days to grow the best moustache they could in the name of a good laugh. The organisers were amazed at the conversations ‘the mo’ inspired and the frivolity gave way to serious discussions about men’s health. One year later, the Movember Foundation was born and 400 moustaches were grown. Now, more than five million have been grown and almost $800 million has been raised. Adam Garone has been playing the part of ‘Chief Mo Bro’ since 2003.

Don Peppers, the king of customer relations and experience will be talking Marketing

Don Peppers is widely recognised as one of the world’s most prominent customer-focused business strategy experts. Often credited with dreaming up the modern CRM, Don has been at the cutting edge of the customer experience collaborating on 11 books and founding a consultancy.

Rahaf Haroush, the business fortune teller you can trust will talk Digital

Just as the Kevin07 campaign turned to Myspace to attract the youth vote in Australia, Barack Obama’s 2008 Yes We Can campaign saw ‘New Media’ as the key battleground for engaging young people. At just 24, Rahaf Harfoush joined Yes We Can’s New Media Team an experience that lead to her first book. Now, Rahaf is a Digital Innovation and Foresight Strategist and New York Times Bestselling author.

Matt Kupperholz, the doyen of data will be discussing Data Analytics

Matt Kuperholz is known by his clients as the ‘data whisperer’, some even say he ‘dances with data’. Mad on technology for as long as he can remember, Matt trained in actuarial science but soon realised his true passion was computer science. Now a data scientist, consultant, company director and Matt has received recognition from the Australian Prime Minister and Chief Scientist as one of 100 knowledge workers shaping the new economy.

Instead of hearing about the disrupters hear from them directly. Click here to buy tickets.

Full list of speakers:

  • Co-Founder of Movember, Adam Garone – Social Movement 
  • Global authority on customer focused strategy, Don Peppers – Marketing
  • New media expert & member of Obama’s Social Media Team, Rahaf Harfoush – Digital
  • Founder of UGG & innovative entrepreneur, Brian Smith – Branding
  • Chief Data Scientist at PwC, Matt Kuperholz – Data Analytics
  • Associate Professor Marketing Melbourne Business School, Don O’Sullivan – Strategy
  • Head of Marketing at ANZ – Carolyn Bendall, CEO at TBWA Group – Kimberlee Wells – Disruption Marketing Panel

This preview is in collaboration with our partners at the World Marketing and Sales Forum 2016. Use the promo code NEWSMODO10 for a 10% discount on tickets.